Vidooly enters the $100 bn global gaming & e-Sports market

Video analytics marketing company Vidooly has entered the $100 billion online gaming and e-Sports market with its new product offering – ‘eSports Analytics’. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and e-Sports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and e-Sports organisers. 

In the initial rollout, Vidooly has launched the product across 150 million+ users on two leading gaming platforms, namely Amazon’s Twitch and Microsoft’s Mixer. The platform is a one-stop destination for brands and companies who are looking to advertise on these platforms. Currently, brands lack a unified platform to measure ad effectiveness and gaming companies have no insights on user engagement across online streaming platforms. Vidooly tracks over 100,000 Twitch accounts and 50,000 Mixer accounts that collectively generate over 5 billion monthly views. 

The product will offer the following insights and intelligence to brands:

eSports Audience analysis: In-depth insights on overall demographic behaviour of the viewers

Content analysis: Genres of gaming content people like to engage with

Talent discovery platform: Vidooly will connect gaming companies and brands with the right content creators for sponsorship and brand promotions. It will also allow gaming content creators diversify their monetisation opportunities.

Ad spend analyser: Vidooly will provide minute cross platform insights on a single dashboard on ad spends and brand engagement on these platforms.

eSports Analytics is currently available across web, mobile, PS4, xBox, Roku, Chromecast and other gaming/ streaming platforms. 

This adds to the bouquet of video analytics and advertising products Vidooly currently provides for online video platforms, brands, agencies, advertisers, content creators, multi channel networks via its brand intelligence, brand safety, creator dashboard, video publishers ranking and MCN software offerings. 

“With eSports becoming a new form of entertainment, brands are increasingly realising the untapped opportunity in online games. The top content creators on YouTube are all gamers and Twitch alone accounts for about 50 per cent of the advertising market share in online gaming. Realising the opportunity, we piloted our eSports Analytics product earlier this month. With this formal rollout, we aim to reach over 200 million users across gaming platforms by the end of this year,” said Subrat Kar, CEO and Co-founder, Vidooly. 

Online gaming is no longer a niche pursuit, but has now become of the leading modes of entertainment globally. Twitch has over 15 million daily visitors, while YouTube Gaming grew its user base by 343 per cent last year. As per industry estimates, the online gaming industry will reach $115 billion in 2018 and eSports will be $1 billion in 2018. eSports has over 800 million viewers globally, with major gaming tournaments offering millions in prizes. 

Vidooly will also roll out its offering across emerging gaming platforms such as augmented reality, virtual reality and mixed reality platforms next year.