Vincent Spruyt joins Reprise as Global Chief AI Officer

Reprise has appointed Vincent Spruyt as global chief AI officer to lead the newly-formed AI group and also the agency’s established team of analytics experts. According to media reports, Under Spruyt’s leadership, Reprise will develop new tools and ways to harness the power of the latest AI techniques to help clients optimise their media budgets, streamline their customer experience and orchestrate the content they develop for customers along the customer journey. 

They will also be developing new AI solutions for Reprise Commerce which is the company's dedicated eCommerce group. Spruyt will be reporting to the global CEO of Reprise, Dimitri Maex and will be based in the agency's Brussels office.