VIP partners with Radio Mirchi 98.3; Launches VIP Happy Journey express!

Thisinnovation is a one of its kind initiative that aims at making the lives of travelers' convenient, stress free and ensuressafety at all times while commuting during the unpredictable downpour of Mumbaimonsoons, thus gifting them a "Happy Journey'.

Commencingfrom 1st of August till 14th of August (during the peakof the monsoons), VIP and Radio Mirchi 98.3 together will have several vehiclesplaced at strategic locations throughout the city, offering conveyance tocommuters during heavy showers to major transit points.

Thisinitiative is targeted at everyday travelers and hence the vehicles will beparked at strategic business areas such asDadar and Nariman point to assist travellersto commute from the railway station to their offices and vice versa. The pickupand drop points for the first week are Bandra to BKC and Nariaman Point toChurchgate and for the second week, the pickup and drop points are Andheri Eastto Seepz and Dadar to Worli.

Speakingon the initiative Manish Vyas, Vice President Marketing, VIP Industries,"VIP truly believes in providing its customers with convenient travelsolutions. VIP Happy Journey express is one such initiative that was born outof the thought of bringing to life the idea of "Happy Journey'- the centralphilosophy of our brand. Our message through this initiative is simple as VIPas a brand has a heritage of interesting innovations that have made travel easyfor the benefit of its customers."