Vishal Desai bids adieu to Times Now

Confirming the news to Adgully, Desai said that he will be replaced by Nidhi Daga.

At the channel Desai was responsible for fueling the channel's growth efforts through focused and result driven consumer marketing campaigns, enhance brand image, build strategic alliances and explore alternate revenue generating sources. He was also instrument in conceptualising, Planning and Implementation of consumer activation campaigns to increase visibility and viewership.

Desai joined Times Now in April 2005, prior to which he worked as Assistant Manager ' Mergers & Acquisitions Cell, Bennett, Coleman & Co. Ltd. He has over 12 years of experience in the media industry.