Hip Street, the Canadian Digital Accessories brand enters India!

Hip Street, one of the fastest growing global company specialized in Consumer Electronics and related products has forayed into the Indian market. With this, the company is going to make its full array of IT Peripherals, Telecom and Lifestyle digital accessories available in India. Hipstreet is also an exclusive Licensee from Disney for certain product categories in India. Head Quartered and designed in Canada, Hip Street strives to provide the most innovative and reliable products keeping in mind the ever changing consumer aspirations and market dynamics.

The company has already taken three industry veterans ' Sukhesh Madaan, Sandeep Ramani and Sanjeev Ariaratnam as GM- South East Asia, Country Manager-India and Country Manager-Sri Lanka respectively, on board. Together they will be driving the growth of Hip Street in SAARC.

"We have been steadily expanding our presence across the globe and India is yet another significant milestone in our rapidly growing international footprint. Our entry into Indian market allows us to cement our commitment to the region and work more closely with our customers and partners in this all important market," informed Mohit Kripalani, President, Hip Street.

"Our Indian operations are most strategic for the success of Hipstreet globally. With the rapid growth of Telecom, IT and Internet, the market and consumer aspirations in India are scaling new heights. Indian offer a unique challenge of providing best of the quality and innovative products at most effective price and we are hopeful with our strong R&D facility in Canada we will remain able to come at par with those expectations." commented Sukhesh Madaan, GM- South Asia, Hip Street.

In the first year of its operation, Hip Street is looking at expanding the channel partner base and strengthening its market presence. Through their distribution partners-Global Infonet and Fortune Marketing their range of products will be available across channel and Large Format retailers. In addition, the organization will be spending the considerable amount on innovative marketing to build the brand in the region.