Most verticals see growth between 30-60%, Social Media doubles: ViziSense Report

Ad measurement platform ViziSense, has released an annual report covering the growth of 20 key online categories in India for the period April 2010 ' April 2011. The report has an in depth analysis on the growth of websites of various categories such as Airlines, Travel Commerce, Automotive Mobile, Service Providers, B2B Commerce, B2B Commerce, Online Gaming, Jobs, Real Estate, Email, Mobile, Service Providers etc. The report lists the top 5 websites for each month over a 13-month period.

According to Amit Bhartiya, Business Head, ViziSense "The Indian internet space has witnessed some interesting and huge changes in the past year. Apart from the introduction and growth of some new online business models such as private clubs, daily discount sites and group buying, an interesting factor to note is the large scale adoption of these formats by the Indian consumers. This growth trend is largely driven by the youth in India which makes it even more important for marketers to make the web an integral and important of their growth plans.

Additionally, conventional website categories automobile, banking and stocks /finance have also seen a sharp upward trend partly driven by the overall growth of these sectors last year as well as additional focus by these companies to meet the needs of the discerning Indian consumer."

Some of the insights from the report include:

Email:

Online Gaming:

Social Networking & Photo/Video sharing:

Web portals:

Airlines:

Travel Commerce:

Travel Information:

Automotive:

Banking:

Stocks / Finance:

Mobile Handset Manufacturers:

Mobile Service Providers:

B2B Commerce:

E-commerce:

Jobs:

Matrimony:

Real Estate:

Sports:

B2C Classifieds:

Entertainment: