VIVA appoints Blackpencil India as its Creative and strategy agency

Surya Healthcare Ltd. is a subsidiary of Surya Pharmaceuticals Ltd., a company with widespread domestic and international operations. VIVA ' Your Family Chemist, a brand of Surya Healthcare Ltd., is a growing retail pharmacy chain in India, with more than 230 outlets, offering a comprehensive range of genuine medicines, healthcare and preventive products.

The pharmacy market in India is highly fragmented with over 1,000,000 family-owned small sized chemists and druggists operating across the country. The company has entered the organized segment and it seeks to create a unique brand space for VIVA in the consumer mindspace. "With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do" - Sameer Poddar AGM ' Marketing and Branding, Surya Healthcare Ltd.

"It is great to be associated with VIVA. Retail and Healthcare are both high growth and challenging businesses. We are looking forward to partnering with them and pioneering great work in this space" ' Samarjit Choudhry, Executive Director, Blackpencil India.

The pitch saw participation of agencies like McCann Healthcare and others.