VivaKi bags the media mandate for Better Option Propmart

VivaKi Partnerships Unit (VPU) has won the media mandate for Better Option Propmart Pvt Ltd, one of the premiere real estate advisory firms in India in a multi- agency pitch. The mandate will include print, digital and outdoor media.

Better Option Propmart Pvt Ltd (BOP Group) with more than 50,000 satisfied customers and 14 state of the art BOP studios across India, Singapore and Dubai is one of the leading names in real estate sector. Over the last 5 years BOP has developed a high performance channel network involving 700 real estate consultants across the globe. BOP is the name behind underwriting of prestigious projects from realty giants like DLF, Jaypee Greens, Logix and Wave Infratech.

Talking about the association, Amit Mavi, Founder and Managing Director, BOP Group said, “With VivaKi Partnerships Unit coming on-board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer that is actively seeking information through its online services”.

Speaking on the win, Mona Jain, CEO, VivaKi Exchange said, “We are excited to be associated with Better Option Propmart Pvt Ltd. for their media mandate. With the adaptation of digital marketing in the real estate sector we are confident to work towards making BOP a great success.”

VivaKi Partnerships Unit (VPU) is a special unit housed under VivaKi Exchange. The unit is a focused initiative by VivaKi, to pursue partnerships with local, full- service