VivaKi bags the media mandate for Lovely Professional University

VivaKi Partnerships Unit (VPU) has won the media mandate for Lovely Professional University, one of the biggest educational institutions in North India in a multi agency pitch. The mandate will include print in the first go, followed by digital media and television.

Lovely Professional University is the venture of the Lovely Group - the widely recognized and respected corporate house of the northern region of India. The University has grown from strength to strength since its inception and has been recognised as India’s largest University strongly driven by quality.

Talking about the association with VPU, Aman Mittal, Deputy Director, Lovely Professional University said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives”.

Commenting on the win, Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit said, “Education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector is surely going to be an exciting journey”.

Adding to the achievement, Tarun Nigam, COO, VivaKi Partnerships Unit said, “We are excited and thrilled to handle Lovely Professional University. Our combination of insight led media planning coupled with scale & skill in media buying will help LPU in accelerating their visibility with increased accountability.”

VivaKi Partnerships Unit (VPU) is a special unit housed under VivaKi Exchange. The unit is a focused initiative by VivaKi, to pursue partnerships with local, full- service agencies and media agencies, in tier II and III markets across the country. These partnerships are in the form of exclusive relationships to support the agencies on their strategic marketing plans and provide other value-added services. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.