Vivel's new initiative to reach out to women in TN
The brand will spread the message in key markets of Tamil Nadu including Chennai, Coimbatore, Madurai, Vellore and many more.
Atul Joshi, Head of Marketing, Personal Care Products Business, ITC Limited, said, "It is our endeavor to offer consumers an unparalleled brand experience through unique opportunities. This initiative by Vivel, we believe, is a perfect opportunity to engage with our consumers, enhance brand awareness and inform about our product offerings."
Vivel announced the campaign to reach out to women and establish a personal bond with the brand. The initiative gives women an opportunity to interact with the brand. To make everyday special, consumers can experience Vivel's range of soaps and shampoos as part of a unique offer at an attractive price which is exclusive to the "Palichunu Oru Matram" Home to Home campaign!