Vivel's new initiative to reach out to women in TN

ITC, the multi-business conglomerate's personal care brand Vivel, announced the "Palichunu Oru Matram" Home to Home initiative to charm homemakers and give them a brand experience. Vivel brings beauty to your doorstep to bring in a radiant change in your life! It is a perfect opportunity to experience Total Care with Vivel's triple benefit of Nourishment, Protection and Moisturisation without leaving the comfort and convenience of your home. As part of the initiative, the Vivel team will visit over half a million households meeting women and giving them a beauty message from the beautiful actress Trisha Krishnan, Vivel's brand ambassador, herself.

The brand will spread the message in key markets of Tamil Nadu including Chennai, Coimbatore, Madurai, Vellore and many more.

Atul Joshi, Head of Marketing, Personal Care Products Business, ITC Limited, said, "It is our endeavor to offer consumers an unparalleled brand experience through unique opportunities. This initiative by Vivel, we believe, is a perfect opportunity to engage with our consumers, enhance brand awareness and inform about our product offerings."

Vivel announced the campaign to reach out to women and establish a personal bond with the brand. The initiative gives women an opportunity to interact with the brand. To make everyday special, consumers can experience Vivel's range of soaps and shampoos as part of a unique offer at an attractive price which is exclusive to the "Palichunu Oru Matram" Home to Home campaign!