Vodafone launches "START STOP' service

Vodafone India, one of India's leading telecommunications service providers, launched the "START STOP' service for its customers across all circles. Customers can now subscribe to popular VAS products just by messaging START and STOP for deactivating the service. Instead of remembering multiple codes, customers can subscribe / unsubscribe to most VAS products by messaging to 321 making it a hassle free customer experience. Customers now have the power to choose Vodafone VAS products in categories like Astro & Devotional, Music & Movies, Entertainment, Info & Utilities and Sports through this service.

Says Kumar Ramanathan, Chief Marketing Officer, Vodafone India, "Today, Mobile is considered not only as a medium of communications but also a form of entertainment. Increasingly customers want entertainment and information on the go and we want them to have full control on what services they want to consume. Our Start-Stop services will allow Vodafone customers to manage value-added services in an easy and instant manner ".

To activate, customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services. Customers can then reply with the selected service number to send activation request. To deactivate, customers can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send deactivation request.