Wakefit.co's Babloo Carpenter enters 5 new cities

As the IPL mood kicks-in and families continue to stay indoors and catch up on the game, India’s largest direct-to-consumer sleep and home solutions company, Wakefit.co, is launching a series of IPL themed videos featuring its widely popular character Babloo Carpenter, essayed by actor Vijay Raaz. Babloo Carpenter, in his unique and characteristic style, will be seen visiting homes in DelhiBengaluruChennaiPunjab and Kolkata to fix and install furniture, and engage with the families in an entertaining manner amidst their IPL frenzy.  

The company has released six Babloo videos with IPL themed storylines starting with an introductory video of a group of cheerleaders cheering in the background as Babloo goes about assembling a Wakefit.co furniture unit. The introduction video was released on September 19, while the subsequent city-themed videos have been released today September 23, 2020, to mark the start of the IPL season. While Wakefit is shown to be a household name in the Bengaluru videos, Chennai households are depicted to have an affinity to great finishers, alluding to the CSK skipper MS Dhoni and his retirement announcement. Delhi, Punjab and Kolkata are also showcased adding their local IPL tadka, as Babloo visits their homes.  

In each of these videos, Babloo Artist’s interaction with the respective families reflects the warm service and human touch the brand seeks to deliver with its ‘local assembly, global quality’ service offering for the home solutions range. Commenting on its latest campaign, Chaitanya Ramalingegowda, Co-founder and Director, Wakefit.co, said, “If anything has remained unchanged in the new normal, it is how we Indians’ bond over sports. The IPL is a great mood-booster and stress reliever in these challenging times for Indian families. At Wakefit.co, we understand that the IPL season can be the perfect catalyst to drive conversations about the importance of ergonomic home solutions amongst family members.” 

Wakefit.co’s engaging IPL campaign aims to create a culture of conversation within families about the importance of scientifically designed spaces at home, while also co-creating perfect micro-moments that facilitate comfortable living. Right from comfortable couches, beds, wardrobes, bookshelves, TV units, side tables, coffee tables and shoe racks to ergonomic dining tables and study desks, Wakefit.co’s furniture range is designed to help Indian families live very healthy lives at home. 

The company has also launched an influencer marketing campaign, to raise awareness about its sleep solutions range. The campaign features Dinesh Karthik from Kolkata Knight RidersVijay S from Sunrisers HyderabadKedar Jadhav from Chennai Super KingsParthiv Patel from Royal Challengers BangaloreSuryakumar Yadav from Mumbai Indians and Ajinkya Rahane from Delhi Capitals. As part of the #MissTheMostFromHome campaign, the IPL players talk about the importance of good sleep, and how they miss their Wakefit mattress back home. Aligned with the brand’s values of creating a positive home environment, the influencers also share their slice of life memories about their family members that they miss the most.


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