Warner Bros. Discovery showcases its collection of titles to advertisers
Warner Bros. Discovery showcased its annual Upfront presentation to advertisers this morning at the Theater at Madison Square Garden, presenting its iconic collection of networks and titles across its sports, news, and lifestyle and entertainment brands. Unveiling a powerful, combined portfolio to marketers for the first time, Warner Bros. Discovery presented its newly unified organization with a message to audiences everywhere: Our Story Starts with You.
Hosted by David Zaslav, President and CEO, and Jon Steinlauf, Chief U.S. Advertising Sales Officer, the Upfront showcased Warner Bros. Discovery’s expansive content offerings and ability to drive demand for brands with bold advertising solutions.
Jennifer Hudson, host of the forthcoming Warner Bros. Unscripted TV daytime talk show, The Jennifer Hudson Show, kicked off the event with a spotlight on the importance of telling powerful stories, establishing fresh perspectives and amplifying dynamic voices. Attendees were then treated to a star-studded show demonstrating a vast array of brands, talent and content across Warner Bros. Discovery. The show concluded with a special performance from Hudson.
“Warner Bros. Discovery is a new, unparalleled player in the marketplace. With an engaging and sought after portfolio that, year-to-date, is on par with the companies that own the four broadcast networks combined in Primetime, we have an unmatched offering that sets us and our clients apart,” said Steinlauf. “We are home to the industry’s most trusted brands, and our viewers come to us for inspiration, giving us the distinctive ability to follow the consumer journey from awareness to activation and use that knowledge to curate tailored advertising solutions.”
In addition to Steinlauf and Zaslav, Warner Bros. Discovery executive leadership who presented at the event included Kathleen Finch, Chairman and Chief Content Officer, U.S. Networks Group; Chris Licht, Chairman and CEO, CNN Worldwide; and JB Perrette, CEO and President, Global Streaming and Interactive.
During the event, the company unveiled its 2022-23 programming highlights across linear, streaming and digital platforms. Guests heard from leadership and talent across brands such as Adult Swim, Cartoon Network, CNN, discovery+, Discovery Channel, Food Network, HBO Max, HGTV, Magnolia, OWN, TLC, TNT, TBS and truTV. In addition to Hudson, on-stage talent (in order of appearance) included Shaun Robinson, Grant Hill, Anderson Cooper, Bobby Flay, Chip and Joanna Gaines, Shaquille O’Neal, Wayne Gretzky, Pedro Martinez, Jonathan Scott, Lil Jon, John Cena, Nicole Byer, Mike Rowe, Shaun White, Mindy Kaling, Andy Garcia, Gloria Estefan and Lizzo.
Key takeaways that reinforced Warner Bros. Discovery’s value proposition to advertisers included:
- Warner Bros. Discovery reaches more than 230 million people every month across all of our platforms
- Nearly one third of all cable television viewers in the 25-54 demo are viewing Warner Bros. Discovery’s U.S., ad-supported entertainment networks each night
- Seven times over the last two months, Warner Bros. Discovery had over a 50 share of cable viewing, attributed to sports and hit shows
- 80% of streaming audiences watch HBO Max and discovery+ on their TV screens and half are cord cutters, extending the reach of advertisers into non-cable homes
- Viewers are upscale, well-educated and diverse within major demographics; most affluent viewers are Boomers and Gen Xers 50+ who account for over half of U.S. consumer spending
- Advanced advertising tools are available across streaming and linear platforms; Addressable ads are in 60% of all Pay TV households
- Premiere package offers advertisers lower CPM than broadcast and on average 55% more GRPs and 23% more reach; Across brands, Warner Bros. Discovery offers 500 premiere hours of programming every month*
- In a recent study by EDO, 10 of the top 25 best-performing shows on search, in all of TV, aired on Warner Bros. Discovery networks
- HBO Max and discovery+ are leading the consumer experience with ad-light tiers, with less than four minutes of commercials per hour on average
- Warner Bros. Discovery is developing a multi-currency marketplace to offer measurement solutions that benefit all clients
- Partnering with the marketing and creative studios team, advertisers can develop and amplify their campaigns with custom partnerships that connect client brands to Warner Bros. Discovery brands to become part of the content experience
- Advertisers can reach audiences at the moment of inspiration with shoppable messages
Showcasing the company’s extensive content offerings, programming announcements tied to this year’s Upfront included:
*1Q22 by month, Primetime 8-11pm. Premiere hours include everything excluding repeats. All WBD nets excluding CNN, HLN, Motor Trend, Magnolia, HBO & US Hispanic nets.
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