WebEngage to offer its solutions to Adani

WebEngage, the leading full-stack Retention Operating System, today announced that it will be working with Adani Group, India’s fastest growing portfolio of companies, to streamline its data-driven consumer engagement efforts. WebEngage will power Adani Group’s all six consumer-facing businesses in their digital transformation journey. The companies include Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty and Adani Capital.

Adani Group is known for keeping customers at the centre while designing solutions that further drive customer empathy, self-service and world-class customer experience. Aligned to this, WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalized engagement to deliver the intended customer experience across the web and mobile properties - aka the SuperApp.

Avlesh Singh, Founder & CEO, WebEngage, said, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage's proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”

WebEngage is on a mission to help consumer businesses engage and retain customers better while also helping them scale through a robust customer data and analytics platform, a personalization engine, and an omnichannel campaign orchestration system.

With this appointment, WebEngage has strengthened its position of delivering world-class retention solutions to the enterprise segment which has earlier been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack Retention Operating System is used and recommended by 400+ marketers across the globe.