Week at a glance: AI-driven creativity; Gaming monetisation; Brands and Chandrayaan 3

How AI-driven creativity can become the vanguard of advertising’s evolution

Artificial Intelligence is permeating into every sphere of our lives and businesses today. Technologies powered by AI, such as NLP or Natural Language Processing, Machine Learning Algorithms are enabling effective targeting, personalisation, and catering to the preferences

Advertising experts see AI opening up a whole new world of creative expression

In this two-part feature report, Adgully speaks to a cross-section advertising industry experts to explore the growing inroads that Artificial Intelligence is making into creative advertising, how it will reshape creative ideation, whether it will overpower human ingenuity and the emotional factor.

Exploring the next frontier for gaming monetization

One of the fastest growing markets today, the revenue in the Games market is projected to reach $396.20 billion in 2023, as per Statista Report. The revenue is expected to show an annual growth rate (CAGR 2023-2027) of 7.70%, resulting in a projected market volume of $533.00 billion by 2027.

Exploring the dynamic technology landscape driving the gaming industry today

The gaming industry is in the throes of remarkable technological advancements that are reshaping how players interact with virtual worlds. Advancements in cloud gaming, virtual and augmented reality (VR/AR), ray tracing technology, cross-platform gaming, and the thriving esports scene.

How Volkswagen is building a robust emotional equity in the automobile market

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, told Adgully, “When we came into India, the awareness of customers about Volkswagen as a brand was low. We needed to do something which made an impact that stood out from how advertising was done at that time, that is why creating those disruptions through impact was very important.”

AG Talk: Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life

In conversation with Adgully, Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, speaks at length about the campaign featuring Rishabh Pant, the thought process behind collaborating with the cricketer, leveraging social media platforms to maximise the reach of the campaign, and more.

Rather than be a small fish, we can be the shark of our own pond: Himanshu Arora

In a free flowing interaction with Adgully, Himanshu Arora, Co-founder, Social Panga, speaks about merging with LS Digital, the kind of synergies that both partners bring to the combined entity, leadership roles, long-term vision, and more.

Digital is where capitalist India is, brands need to be there: Priyanka Padode Sheth

In conversation with Adgully, Priyanka Padode Sheth, Head of Client Servicing & Adshare, Pocket Aces, sheds light on the evolving landscape of branded content and its impact on audience engagement.

How Shopsy has smartly crafted its success story around hypervalue

In conversation with Adgully, Madhuvanthi Ananth, Head of Marketing and Growth, Shopsy, said, “There are two layers of validation for a man whereas for a woman, it's more about providing for her family, to people who are close to her, but a man needs a validation in the form of considering him as financially prudent”.

Bodhi Tree expands Viacom18 stake with strategic investment

Bodhi Tree Systems, endorsed by James Murdoch and former leader of Star and Disney India, Uday Shankar, has successfully completed a significant business move.

PR Conversation: Ajey Maharaj, Head - Corp Comm & PR, Fortis

In conversation with Adgully, Ajey Maharaj, Head - Corporate Communications & PR, Fortis, speaks at length about the evolution in the role of corporate communications in the healthcare industry, new technologies and innovations in Fortis’ healthcare services, importance of transparency in healthcare, and much more.

Brands over the moon over Chandrayaan 3’s success

Chandrayaan-3 is a Moon lander and rover mission by India's space agency ISRO. The spacecraft launched on July 14, 2023 and touched down in the Moon's south polar region on August 23, 2023.

Metaverse can completely transform the fortunes of online gaming: Deepak Aravind

The gaming landscape is undergoing a transformative journey with the advent of technologies like the Metaverse and 5G networks. Deepak Aravind, the CEO & Co-Founder of Creative Monkey Games, a visionary in the gaming industry, provides insights into these dynamic shifts and their impact

Securing against escalating cyber threats: Q&A with Omer Yoachimik of Cloudflare

In an era marked by exponential technological advancement, the security of digital assets has become a paramount concern. The landscape of cybersecurity is evolving rapidly, with threat actors leveraging innovative tactics to exploit vulnerabilities.

Start-up Stars: Himanshu Adlakha, Co-founder, Winston

In conversation with Adgully, Himanshu Adlakha, Co-founder, Winston Electronics, shares the story behind setting up his venture, the two fundamental principles that are critical drivers of business success, leveraging digital for business growth, and more.

GullyChat today - Unleashing the Big Indian Festive Blitz in 2023

India is a land of many festivals throughout the year. For long, festivals have brought about a spurt in spending on myriad things – household goods, food and beverage, apparel, FMCG products, electronic products, jewellery, and much more, along with gifting frenzy.

Celebrating World Entrepreneurship Day: Igniting Innovation and Growth in India

India’s entrepreneurship landscape has undergone a remarkable shift, with shining examples that illuminate its transformative journey.