Week at a glance: Analysing Covid-19 impact on India Inc; Industry #FightBackCorona
The COVID-19 pandemic has forced companies to adopt new and innovative ways of staying afloat and operational as they ask their employees to work from home. Keeping this in mind, Adgully sought to let some of the leading creative names in India do the talking on ‘Managing Creativity While Working from Home’, in our #TwitterChat series, held on March 27, 2020.
Non-prime time viewership surged by over 70 per cent at an All India level. HSM recorded the highest growth at 83 per cent, while South markets saw a 54 per cent growth.
Digital has become one of the main choices for users amidst the lockdown. Whether it is social media platforms like WhatsApp, Instagram and Facebook or OTT apps like Netflix, Hotstar or Amazon Prime, more and more people are consuming content on digital.
As the impact from COVID-19 continues to be felt across the world, Cannes Lions has announced that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.
Over a career spanning decades, Rakshit has helped many Indian entrepreneurs to launch their products and services, and to develop their businesses successfully. But it is his creation of the iconic Onida Devil and the famous tagline – ‘Neighbour’s Envy. Owner’s Pride.” – that Rakshit is most remembered for.
In an exclusive interaction with Adgully, Rana Barua, Chief Executive Officer, Havas Group India, talks about what keeps him going when the going gets tough.
Over the next few weeks, Adgully will be featuring a series of brief interactions with industry leaders in India and find out how they are keeping their spirits up as well as keeping their employees motivated, also how they are joining in the fight against the adverse impact of the global pandemic.
The report also predicts that the M&E industry is expected to reach ₹2.42 trillion (US$34 billion) by 2022 at a CAGR of 10 per cent.
Every content strategy is informed by the user and in an exclusive conversation with Adgully, Shrivastav sheds light on MX Player’s acquisition strategy in detail.
Adgully spoke to Kartikeya Sharma, Founder, iTV Network, and find out how his organisation is handling the situation during these uncertain times, the different strategies that they are deploying to give complete coverage, as well as advertiser sentiment and news viewership, and much more.
Conceptualised by Dentsu Impact, the film reminds people that while they are confined to the safety of their homes and are practicing social distancing, there a is a whole section of the society that is taking the pandemic head-on and ensuring that the world is safe.
To know more about how FM radio as a medium is helping out in the war against COVID-19, Adgully spoke to some leading FM players.
The final and one of the major business quarters of FY2020 is turning out to be a nightmare due to the ongoing COVID-19 outbreak. The hardest hit brands (travel, hospitality, mobility) have stopped advertising completely, relying only on public relations and the occasional digital marketing to maintain top of mind awareness (TOMA) in the consumer.
According to the FICCI-EY report, radio AdEX volumes fell 11 per cent in 2019, with the highest volume falls witnessed in government, auto and retail (clothing, textiles, fashion) sectors.
PrasunBasu, President, Nielsen South Asia and Sameer Shukla, West Market Leader, Nielsen South Asia, guided us through the global strategic framework and how it applies to the Indian market.
TRAI’s New Tariff Order (NTO) has reset the pay TV universe. The NTO, implemented during February 2019, increased end-customer prices for television content, reduced the reach of certain genres of channels and resulted in a 6 per cent reduction in time spent watching television during the second half of calendar 2019, the FICCI-EY report reveals. Active paid subscriptions reduced by 26 million in 2019. The report revealed that there were 133 million paid subscriptions for which broadcasters earned revenues in 2019, as compared to 161 million reported in 2018.
The premiere on Discovery Network (across 12 Discovery channels) delivered highest rated TV show in the genre this year so far and second highest ratings in the history of the genre delivering an impressive 4 million impressions*.
According to the BARC-Nielsen study, the first 4 episodes of ‘Ramayan’ aired on Saturday, March 28 (2 episodes) and on Sunday, March 29 (2 episodes) garnered a total viewership of 170 million [HSM / HSM Urban/ 2+/].
The top three channels leading in terms of cumulative reach in Week 12 are news channels. AajTak reported the highest cumulative reach of 24 crore, as per BARC India data (2+, Wk-12’20). The channel had garnered 216,024 gross impressions (000) in Week 11 and led the Hindi News genre.
Here are a few ways in which leading global companies and business leaders are contributing.
XP&D Be.Live will build customised offline to online OTT platforms for brands. The expertise of XP&D in live experiences is combined with the tech muscle of Multi TV to create the platform.