Week at a glance: Analysing Covid-19 impact on India Inc; Industry #FightBackCorona

Isolated, but not insulated: How creative honchos are making the most of WFH

The COVID-19 pandemic has forced companies to adopt new and innovative ways of staying afloat and operational as they ask their employees to work from home. Keeping this in mind, Adgully sought to let some of the leading creative names in India do the talking on ‘Managing Creativity While Working from Home’, in our #TwitterChat series, held on March 27, 2020.

Total TV consumption up 37% during lockdown; GECs see degrowth in prime time

Non-prime time viewership surged by over 70 per cent at an All India level. HSM recorded the highest growth at 83 per cent, while South markets saw a 54 per cent growth.

Making sense of the Digital surge during COVID-19 crisis

Digital has become one of the main choices for users amidst the lockdown. Whether it is social media platforms like WhatsApp, Instagram and Facebook or OTT apps like Netflix, Hotstar or Amazon Prime, more and more people are consuming content on digital.

COVID-19 Impact: Cannes Lions 2020 Cancelled

As the impact from COVID-19 continues to be felt across the world, Cannes Lions has announced that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.

Obit: Goutam Rakshit, ad veteran behind Onida Devil, passes away

Over a career spanning decades, Rakshit has helped many Indian entrepreneurs to launch their products and services, and to develop their businesses successfully. But it is his creation of the iconic Onida Devil and the famous tagline – ‘Neighbour’s Envy. Owner’s Pride.” – that Rakshit is most remembered for.

#FightBackCorona: We will have to build it back in a united way - Rana Barua

In an exclusive interaction with Adgully, Rana Barua, Chief Executive Officer, Havas Group India, talks about what keeps him going when the going gets tough.

#FightBackCorona: ZoloStays’ Nikhil Sikri shows the real way to tackle the crisis

Over the next few weeks, Adgully will be featuring a series of brief interactions with industry leaders in India and find out how they are keeping their spirits up as well as keeping their employees motivated, also how they are joining in the fight against the adverse impact of the global pandemic.

COVID-19 effect: 2020 estimates for M&E all askew; drop could be as high as 20-25%

The report also predicts that the M&E industry is expected to reach ₹2.42 trillion (US$34 billion) by 2022 at a CAGR of 10 per cent. 

MX Player has seen 40% surge in consumption since Janta Curfew: Mansi Shrivastav

Every content strategy is informed by the user and in an exclusive conversation with Adgully, Shrivastav sheds light on MX Player’s acquisition strategy in detail.

The major concern today is how will the future hold: Kartikeya Sharma

Adgully spoke to Kartikeya Sharma, Founder, iTV Network, and find out how his organisation is handling the situation during these uncertain times, the different strategies that they are deploying to give complete coverage, as well as advertiser sentiment and news viewership, and much more.

Vivo’s ‘Heroes Who Care’ film shows how to put together an ad during WFH times

Conceptualised by Dentsu Impact, the film reminds people that while they are confined to the safety of their homes and are practicing social distancing, there a is a whole section of the society that is taking the pandemic head-on and ensuring that the world is safe.

FM radio channels are taking the war against COVID-19 on air

To know more about how FM radio as a medium is helping out in the war against COVID-19, Adgully spoke to some leading FM players.

Opinion: Should brands stop advertising during a crisis situation?

The final and one of the major business quarters of FY2020 is turning out to be a nightmare due to the ongoing COVID-19 outbreak. The hardest hit brands (travel, hospitality, mobility) have stopped advertising completely, relying only on public relations and the occasional digital marketing to maintain top of mind awareness (TOMA) in the consumer.

How FM radio industry is faring amid COVID-19 crisis

According to the FICCI-EY report, radio AdEX volumes fell 11 per cent in 2019, with the highest volume falls witnessed in government, auto and retail (clothing, textiles, fashion) sectors.

Nielsen’s global framework helps put COVID-19 impact on business in perspective

PrasunBasu, President, Nielsen South Asia and Sameer Shukla, West Market Leader, Nielsen South Asia, guided us through the global strategic framework and how it applies to the Indian market.

Where have all the pay TV subscriptions gone?

TRAI’s New Tariff Order (NTO) has reset the pay TV universe. The NTO, implemented during February 2019, increased end-customer prices for television content, reduced the reach of certain genres of channels and resulted in a 6 per cent reduction in time spent watching television during the second half of calendar 2019, the FICCI-EY report reveals. Active paid subscriptions reduced by 26 million in 2019. The report revealed that there were 133 million paid subscriptions for which broadcasters earned revenues in 2019, as compared to 161 million reported in 2018.

Bear Grylls' episode with Rajinikanth ups Discovery's channel share to 89%

The premiere on Discovery Network (across 12 Discovery channels) delivered highest rated TV show in the genre this year so far and second highest ratings in the history of the genre delivering an impressive 4 million impressions*.

Ramayan re-telecast on DD garners 170 mn viewership for first 4 episodes

According to the BARC-Nielsen study, the first 4 episodes of ‘Ramayan’ aired on Saturday, March 28 (2 episodes) and on Sunday, March 29 (2 episodes) garnered a total viewership of 170 million [HSM / HSM Urban/ 2+/].

BARC Wk 12: AajTak surges ahead of Hindi GECs in terms of reach

The top three channels leading in terms of cumulative reach in Week 12 are news channels. AajTak reported the highest cumulative reach of 24 crore, as per BARC India data (2+, Wk-12’20). The channel had garnered 216,024 gross impressions (000) in Week 11 and led the Hindi News genre.

Global business leaders join the fight against COVID-19

Here are a few ways in which leading global companies and business leaders are contributing.

XP&D, Multi TV and FCB India join hands to launch XP&D Be.Live

XP&D Be.Live will build customised offline to online OTT platforms for brands. The expertise of XP&D in live experiences is combined with the tech muscle of Multi TV to create the platform.


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