Week at a glance: Gearing up for Goafest; Data Clean Rooms; New age PR; Mother’s Special

Partha Sinha, Rana Barua, Ajay Kakar reveal the best aspects of ABBYs 2023

Stage is set for the 2023 edition of Goafest, the largest advertising festival in South Asia, to be held from May 24 to 26. The event includes the 54th edition of the ABBY's, an esteemed awards ceremony recognising creative excellence in advertising for over 50 years. With over 2,000 industry professionals attending, Goafest offers a unique blend of knowledge sharing, networking, and celebration.

Expect Variety and Scale at Goafest this year, say Jaideep Gandhi & Mohit Joshi

In conversation with Adgully, Jaideep Gandhi, Chairperson, Goafest 2023, and Founder, Another Idea, and Mohit Joshi, Co-chair, Goafest 2023, and CEO, Havas Media, share details about what to expect at Goafest 2023, the Masterclasses and sessions lined up, industry participation, sponsor partnerships, empowering the young brigade of the ad industry, and much more.

Indepth: Data Clean Rooms - Navigating a privacy-focussed advertising landscape

Data clean rooms (DCRs) are becoming increasingly important in a privacy-focused environment with stricter privacy laws. As the advertising technology ecosystem evolves, organisations and brands are seeking ways to leverage first-party data while respecting user privacy and complying with regulations.

Will Viacom18’s free-to-stream IPL gamble pay off in the long run?

JioCinema has just announced JioCinema Premium, a paid subscription service, wherein users will have to pay Rs 999 per year to see Hollywood content on the platform. The JioCinema website states that paid subscription service is only for premium content, while the Indian Premier League (IPL) matches will continue to be streamed on the platform for free.

AI, Data Analytics and the transformative world of new-age Public Relations

In today’s hyper connected and information-driven world, almost every field has undergone a remarkable transformation. As per The McKinsey Global Institute, AI is being applied to resolve world business problems across nearly every sector of the economy. The two industries most likely to feel it the most are marketing and sales.

Zee Merger update - NCLT dismisses IDBI bank plea for insolvency

This a positive for getting a timely NCLT approval for the merger, as it was the only bank pending for settlement from Zee’s NCLT approval roadblock.

Meta’s Ravi Garg on fortifying Business Messaging on WhatsApp

In conversation with Adgully, Ravi Garg, Director - Business Messaging, India at Meta, speaks about key trends in customer experience in 2023, the immense potential of the WhatsApp Business App, key focus areas for Whatsapp to grow businesses and consumer engagement in the year ahead, and much more.

Harsh Goyal on how Amazon Fresh aims to stand out in India’s evolving grocery landscape

In this interview with Adgully, Harsh Goyal, Director and Head - Fresh and Everyday Essentials, Amazon India, talks about the concept and consumer insights behind the ‘Nahi Toh Mehenga Padega’ campaign, understanding India’s changing grocery shopping behaviour, and the crucial role of technology in delivering fresh produce, as well as  future innovations.

Automation & tech-driven solutions help us create more accurate metrics: Amardeep Singh

In conversation with Adgully, Amardeep Singh, Chief Operating Officer, Gutenberg, addresses some of the biggest challenges in the public relations industry and how Gutenberg is tackling them, he also talks about the new trends, importance of diversity in a company, certain key factors to keep the team motivated, and more.

KidZania CMO Rahul Dhamdhere on brand development in the edutainment industry

In this interview with Adgully, Rahul Dhamdhere, Chief Marketing Officer, KidZania India, speaks about their immediate priorities and plans for execution. The CMO emphasizes on the company’s investment in building brand partnerships, conducting market research, and creating new digital avenues to reach a larger audience. Motherhood added an extra star of delegation to my leadership style: Shaily Mehrotra

In conversation with Adgully, Shaily Mehrotra, CEO and Founder, Fixderma, speaks at length about struggles of working mothers, and much more.

Cos shouldn’t treat women returning post maternity as 2nd-tier employees: Vineeta Singh

In conversation with Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics, speaks about managing work and familhy life, prioritising self-care, how companies can encourage an empower working mothers, and much more.

In 2023, Recode Studios aims to generate Rs 50 cr in revenue: Dheeraj Bansal

In an interaction with Adgully, Dheeraj Bansal, Founder, Recode Studios, speaks about the brand’s journey since its inception in 2018, growth target for 2023, how digital platforms have been a game-changer for Recode Studios, and more.

We need to see beyond the gender column and personal lives of moms: Mansi Zaveri

In conversation with Adgully, Mansi Zaveri, CEO & Founder, Kidsstoppress.com, speaks about why she doesn’t believe in the concept of work-life balance, removing gender bias at work, building a work culture that respects the person for the value addition, and much more.

How Sensodyne is leveraging onground outreach for greater consumer engagement

In conversation with Adgully, Bhawna Sikka, Category Head – Oral Healthcare, Haleon, elaborates on Sensodyne’s plans to address oral hygiene in the country, especially tooth sensitivity, increasing outreach through onground events, using radio to create greater engagement with consumers, and more.

OneGreen is Asia’s largest e-comm marketplace for conscious consumers: Neha Gahlaut

In this Interview with Adgully, Neha Gahlaut, Co-Founder & CMO of OneGreen, discusses the company’s inspiration, challenges, and goals. OneGreen is Asia’s largest e-commerce marketplace for conscious consumers, offering over 20,000 products by more than 500+ brands across various categories.

"When used smartly, tools such as ChatGPT can shape the future of communications"

In conversation with Adgully, Girish Balachandran, Managing Director, On Purpose, speaks about the challenges in the PR industry, the new emerging trends such as Social Listening and Analytics tool usage, importance of customised approach for different clients, and more.

Being a mother teaches you to lead with care: Anuja Joshi

In conversation with Adgully, Anuja Joshi, Co-Founder & CEO, Interflora India, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces have appreciated and helped working mothers, and much more.

How Zoomcar is transforming the urban landscape with its personal mobility solutions

In an interaction with Adgully, Naveen Gupta, Country Head India, Zoomcar, elaborates on the #ApniHiSamjho campaign, building the Guest-Host connect, the key communication strategies of the brand, and much more.

Zivame is well poised to consolidate its leadership in intimate wear: Khatija Lokhandwala

In an interaction with Adgully, Khatija Lokhandwala, Head of Marketing, Zivame, speaks at length about the latest campaign - #WearYourConfidence, emerging trends in consumer behaviour in Tier 2 and 3 cities, changing mindsets about intimate wear in India, Zivame’s focus areas for 2023, and more.

Becoming a mother has helped me become a better leader: Rajni Daswani

In conversation with Adgully, Rajni Daswani, Director - Digital Marketing, SoCheers, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces have appreciated and helped working mothers, and much more.

Drools CEO highlights key factors driving growth for pet care industry in 2023

In conversation with Adgully, Dr Shashank Sinha, CEO & Veterinarian, Drools Pet Food, speaks about the key trends dominating the pet care and pet foods industries in 2023, sustaining the growth momentum by strategically targeting new markets, growing focus on the health and wellness of pets, and more.