Week at a glance: Goafest 2022; Netflix’s subscriber slump; Akshay Kumar faces flak

Anupriya Acharya & Jaideep Gandhi on what to expect at Goafest this year

Speaking to Adgully on the evolution of Goafest over the last 15 years of its existence, Anupriya Acharya, President, Advertising Agencies Association of India, reminisced, “15 years is a long time and Goafest has seen a lot of big initiatives in these years.”

Netflix loses 200,000 subs in first 3 months of 2022; mulls ad-supported version

A number of reasons have been attributed to the decline in subscribers, such as the increased competition, password-sharing by its subscribers, and the Russian invasion of Ukraine.

Analysts react to Netflix’s subscriber decline

“As I pour over the Netflix results today, this feels more like the beginning of the end for streaming’s first chapter than just a blip,” Cinedigm Chief Strategy Officer Erick Opeka wrote in a LinkedIn post.

AC brands bullish on shoring up summer sales

The demand is not limited to metro and urban areas, as Tier 2 and 3 markets are also seeing a surge in demand for ACs. The AC market currently has over 12 brands vying for customers. The diverse range of features and prices cater to different market groups.

Regional OTT markets are very content-hungry markets: Siju Prabhakaran

“The taste clusters of the audiences are evolving,” says Siju Prabhakaran, Chief Cluster Officer - South India, ZEE Entertainment Enterprises Limited (ZEEL). The OTT space has grown immensely during the pandemic. And ZEE5 is one such platform to record phenomenal growth during and after the pandemic.

Sony YAY! will get into co-production with OTT players: Leena Lele Dutta

In an exclusive conversation with Adgully, Leena Lele Dutta – EVP and Business Head, Sony YAY! speaks at length about the channel’s summer campaign, new offerings, their content strategy and much more.

HDFC-HDFC Bank merger: Bringing synergy to the rebranding of the merged entity

There were always some discussions going on regarding the HDFC-HDFC Bank merger, which date back to 2014. Hence, the deal has been in the works for many years. HDFC and HDFC Bank have an agreement, whereby the parent company will sell a certain portion of its loans to the bank every quarter.

Average ad volume up 3% in first 22 matches of IPL 15: TAM Sports

While looking at the 22 matches of IPL 15, the number of Categories and Advertisers grew by 9% and 5% in the last 11 matches, respectively, as compared to the first 11 matches.

Social media backlash over Vimal ad puts Akshay Kumar on the backfoot

He has become the most bankable actor in recent times and an unofficial spokesperson for the Government’s major schemes such as ‘Swachch Bharat’, toilets for all, menstrual hygiene, On top of it, he is a major fitness influencer and well known for following a clean and healthy lifestyle. Therefore, when Akshay Kumar appeared in a Vimal ad, a brand known for its pan masala, it came as a huge shock to his fans.

Sony Pictures Networks India launches sustainability guidelines for content production

Sony Pictures Networks India (SPNI) has launched sustainability guidelines for content production in an industry-first initiative, with a commitment to lead the way for the industry by adopting green practices. These guidelines aim to have SPNI achieve a zero environmental footprint by 2050.

Premiumisation is a key trend that the alco-bev industry is witnessing: Vijay Dev

In an exclusive interview with Adgully for their MARKETING MINDS column, Vijay Dev, Consumer Marketing Lead - Whiskies, Bacardi India, speaks at length about the brand journey and how they always keep consumers at the heart of every decision that they make, facing the challenges thrown up by the pandemic, association with food-based shows, consumer behavior trends seen on the alco-bev industry, and more.

NFT will be a gamechanger for the gaming industry: Sunil Yadav

In conversation with Adgully, Sunil Yadav, CEO, PlayerzPot, speaks about the emerging trends in the gaming sector in 2022, growth of gaming in the Tier 2 and 3 markets, removing ambiguity and stigma attached to real money gaming, and more.

Kallol Banerjee on food biz evolving from logistics-oriented to personalisation

In an exclusive conversation with Adgully at the NRAI’s Cloud Kitchen Convention, Kallol Banerjee, Co-Founder, Rebel Foods, speaks at length about how the Indian Food Industry has evolved, need for personalisation in online delivery and much more.

Medix’s Neeloy Roy Chowdhury on healthcare trends in the post-COVID times

In conversation with Adgully, Neeloy Roy Chowdhury, Head of Sales and Partnerships India, Medix Global, speaks about the emerging trends in the Healthcare sector in 2022, the post-pandemic road to recovery, Ayushman Bharat Digital Mission, and more.

Relatability has been an important aspect of Cipla’s #inhalerhaisahi campaign: Dr Vikas Gupta

In conversation with Adgully, Dr Vikas Gupta, India RX Head, Cipla, speaks about the expansion of the #BerokZindagi campaign with celebrities, leveraging social media, inviting influencers to narrate their asthma story, and more.

The business case for positive gender portrayals in advertising is real, say ASCI & Kantar

The Advertising Standards Council of India, and Kantar, world’s leading data, insights, and consulting firms, have collaborated to release a white paper that puts together data and insights making the business case for mainstreaming positive gender depictions.

Digital gold is a dynamic investment instrument: Anika Agarwal

In an exclusive interview with Adgully, Anika Agarwal, President, Consumer Business, MMTC-PAMP, speaks about how MMTC-PAMP has introduced digital gold as a new age investment. She also highlights how they plan to educate the customers on the benefit of investing in digital gold.

79 accreditated ad agencies on payment default all over India

INS, in a notice issued, stated that these Notices of Disaccreditation would be considered for withdrawal only when necessary documents of clearance of pending dues are submitted.

ABBYs 2022 appoints Stalwarts as Jury Chairs

The ABBY’s Award Governing Council has announced some of India's most celebrated Advertising professionals as Jury Chairs who will be judging ABBYs 2022 along with international judges.

Top management & organisational structure need an overhaul: Misbah Quadri

In conversation with Adgully, Misbah Quadri, Founder & CEO, Monofys, speaks about the challenge and opportunities offered by the pandemic, charting unknown waters, how women are ready to take charge, and more.

We aim to up penetration of Prega News kits to 26% by 2026: Joy Chatterjee

In an exclusive conversation with Adgully, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma, speaks about the various marketing initiatives for their OTC brands and how they are making inroads in smaller towns and tapping the rural markets for Prega News.

How IntrCity SmartBus is transforming inter-city mobility one route at a time

In conversation with Adgully, Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus, speaks about the emerging trends in the mobility sector in 2022, the challenges faced in the inter-city mobility landscape among India’s growing working class and more.

Disruptive technologies lead to transformational changes: Sameer Saxena

In conversation with Adgully, Sameer Saxena, Director – Strategy Marketing, Legrand India, speaks about the company’s journey in India and how digital is becoming important to connect with both the B2B and B2C customers and engage with them continuously.

Amagi infuses more personalisation & automation into its PLANNER platform

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today launched the advanced version of its content planning and scheduling platform - Amagi PLANNER. The product, introduced in 2021, makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies.

SingleInterface has been delivering $10+ bn in revenue annually: Tarun Shobhani

Adgully spoke to Tarun Shobhani, Founder & CEO, SingleInterface, where he discussed about how SingleInterface has become one of the early movers to leverage the digital ecosystem.