Week at a glance: IPL 2023 frenzy; When crisis is a tweet away; Digital ad fraud

Jio Cinema to get 60% of IPL 2023 ad revenue, says MPA report

The Indian Premier League (IPL) 2023 battle will play out as much on the cricket field as it will on the airwaves – whether broadcasting or streaming. Of late, Jio Cinema has become a prominent player in the Live sports streaming arena. Commencing on March 31, IPL 2023 comes at a prescient time in India’s media history, when the form book points to a growing convergence between 4G mobile broadband connectivity, connected TV (CTV) penetration and fibre broadband adoption.

Glance & JioCinema partner to bring TATA IPL to over 200 million Indians

Glance, one of the world’s leading smart lock screen platforms, has partnered with JioCinema, the exclusive digital destination of the TATA IPL, to bring the excitement of the marquee T20 league to cricket fans through a unique experience. As a result of this partnership, over 200 million Glance consumers will enjoy a seamless “lock screen to app” viewing experience for the first time in the country.

200+ million viewers watch Star Sports’ build-up coverage of TATA IPL 2023

Star Sports’ build-up programming to TATA IPL 2023 has seen a sharp 62% increase over the previous year, reaching a staggering 205.6 million viewers. The total number of minutes watched have increased by a whopping 142% compared to last year, touching 21.5 billion minutes. In fact, the viewership (in million) and consumption (in billion minutes) of IPL Build-up programming is highest in the last three years.

Castrol India partners with JioCinema for 2023 IPL as associate sponsor

Castrol India has announced its partnership with JioCinema for streaming the 2023 Tata Indian Premier League, as an associate sponsor. With this association, the company continues its long legacy of sponsoring some of the world’s largest and most significant sporting events over the years, including the 2011 ICC Cricket World Cup.

When crisis is a tweet away – New rules of crisis management for PR professionals

“We live in a digitally connected world where a crisis doesn’t knock, it tweets,” Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group, makes a pertinent point on the challenges of crisis management in the digital era. Social media has exacerbated the challenges for PR professionals when it comes to addressing negative talk, managing brand reputation, facing the boycott or cancel culture.

Digital ad fraud: The potential threats and how businesses can protect themselves

“To track and stop ad fraud, businesses can select partners who have reliable ad verification tools. This will ensure that the businesses reach real users, ensure the effectiveness of their campaigns and will also prevent the waste of budget on ad fraud,” says Himanshu Nagrecha, Vice President, India & South Asia, TrafficGuard, an ad verification and fraud prevention company.

ZEE in one-time settlement pact with Standard Chartered Bank for repaying Siti’s loans

Zee Entertainment Enterprises Ltd (ZEEL) has entered into a one-time settlement agreement with Standard Chartered Bank for repaying the loan taken by Essel Group-owned Siti Networks.

BARC back with OOH TV viewership ratings

The Broadcast Audience Research Council (BARC) is back with its out-of-home TV viewership ratings. The ratings were out on March 30, a day before the commencement of IPL 2023.

We are helping the youth of India to experience Next-Gen banking: Azmat Habibulla

n conversation with Adgully, Azmat Habibulla, Chief Marketing Officer, South Indian Bank, elaborates on the campaign strategy, enhancing its phygital offering for consumers, helping the youth of India to experience the Next-gen banking, and much more.

Personalisation is at the core of the growth in the mobile ecosystem: Tejas Rathod

In conversation with Adgully, Tejas Rathod, Co-Founder & COO, Mobavenue, speaks at length about the inception of Mobavenue, the journey so far, leveraging personalisation to keep up with changing consumer behaviour, key trends dominating the e-commerce ecosystem, and more.

Women need a nudge to step up and take up leadership roles: Pooja Thakran

In conversation with Adgully, Pooja Thakran, Senior Director - Corporate Communications, CSR for Honeywell, speaks about corporate leadership, how the share of women in the leadership pipeline has reduced globally since the pandemic, the need to have mentors, coaches and promoters for women in the organisation, and more.

EaseMyTrip is an active participant of sports marketing: Nishant Pitti

In conversation with Adgully, Nishant Pitti, CEO & Co-founder, EaseMyTrip, shares the journey of EaseMyTrip, marketing and advertising strategy, association with sports marketing, enhancing brand visibility opportunities, and much more.

Influencer management is expected grow in a significant manner in 2023: Pooja Pathak

As part of our annual Trending Now series, Adgully has been approaching key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead. Pooja Pathak, Founder and Director, Media Mantra, speaks about the key trends dominating the PR industry in 2023, Media Mantra’s focus areas, major expectations, and more.

Look at life in the eye, it’s not one pleasant song: Interview with director Mahesh Bhatt

In this exclusive interview with Adgully, Mahesh Bhatt speaks about presenting the much talked about play ‘7:40 Ki Ladies Special’, theatre and its essence, representation of the transgender community in mainstream art, his interest in offbeat and strong subjects, and more.

CMOs need to invest in marketing with caution for long-term profitability: Ashwin Vellody

In this interview with Adgully, Ashwin Vellody, Partner, Deloitte India, shares his thoughts about the current state of advertising and marketing in India, Deloitte’s advice to CMOs to keep investing in their marketing efforts, and the increased focus on sustainability.

Today, it is rare to find women at the helm of large-scale fashion brands: Veena Ashiya

In conversation with Adgully, Veena Ashiya, CEO, Founder, Monrow Shoes, speaks about women’s potential to lead the fashion industry, how women are much more assertive in the workplace now due to the success of the ‘Me-too’ movement, and much more.
Sony Pictures Networks Nukkad: An ode to women leaders who are breaking stereotypes

A woman’s perspective of leadership does not start when she proves her academic worth in college, gets her big break, or is appointed to a position of authority. To have an in-depth discussion, ‘Nukkad Live’ by Sony Pictures Networks India, which was held virtually, took a deep dive into the subject of ‘Women leaders who have embodied the spirit of breaking stereotypical roles with their accomplishments’.

Ajit Gurnani joins Publicis Groupe as Chief Business Development Officer

Publicis Groupe has appointed Ajit Gurnani as Chief Business Development Officer for South Asia. In his new role, he will enhance new business offerings, strengthen client relationships, and accelerate growth for the Groupe and its clients. He will also drive greater synergies, and connectivity across Groupe agencies, solution hubs, and Practices for increased client value and maximum business results.

DDB Mudra brings onboard Saad Khan as President and Managing Partner

Saad Khan has joined DDB Mudra as President and Managing Partner - Growth & Strategy. He will lead business and build on strategic capabilities for the West region of the Group.

Ajit Thakur joins Aha’s Board of Directors; Ravikant Sabnavis made CEO

In line with its aggressive growth plans, aha has announced changes in its leadership. Ajit Thakur, the current Chief Executive Officer (CEO), has been elevated to the Board of Directors of aha and will be driving its future-facing initiatives, including aha Studio. Ravikant Sabnavis, an industry veteran, will be taking charge as the new CEO with immediate effect.

After Goat, WPP acquires social influencer marketing agency Obviously

Close on the heels of acquiring Goat, one of the world’s leading data-driven influencer marketing agencies, WPP has now announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris.

New report debunks claims Facebook benefits from news industry

A new global report by NERA Economic Consulting, commissioned by Meta, found that claims from news publishers that Facebook benefits unfairly at their expense are wrong. Publishers make a business decision and choose to share links to their content because they benefit from traffic from social media platforms. Meta claims that Facebook does not actively scrape for links or news content from the internet.

BBDO India’s Ariel #ShareTheLoad sweeps AdFest with 6 new medals

BBDO India’s Ariel #ShareTheLoad campaign has once again made waves in the creative industry, winning six prestigious medals at AdFest. The award-winning campaign, which shines a light on gender inequality in India, earned one Gold, two Silver, and three Bronze medals across Effective Lotus, Digital & Social, Media, and PR categories.

Dentsu Appoints Ashish Khanna as Global CEO, Dentsu Global Services

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability that delivers high quality services across dentsu’s Creative, Media, and Customer Experience Management (CXM) businesses.

JioCinema unveils a galaxy of superstars for the 2023 TATA IPL

After roping in cricket legend Sachin Tendulkar, India’s most celebrated captain MS Dhoni and World No. 1 T20 batsman Suryakumar Yadav to excite and engage viewers, JioCinema today announced a galaxy of superstars on their Expert panel for the 2023 TATA Indian Premier League. India’s favourite sporting carnival will be brought to fans and viewers on JioCinema for free in 12 languages, English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada.

Marketers must return to incrementality to maximise CTV campaigns: Gijsbert Pols

Marketers need a measurement solution that allows them to drill down to see which of their marketing campaigns were impacted by CTV, asserts Gijsbert Pols, Director - Connected TV and New Channels, Adjust.

AI and ML-led personalisation is enhancing user engagement: Mousumi Mishra

Social media and technology have evolved tremendously over the last two decades. Now people are connected through social media wherever they go because everyone has a smartphone in their pocket or purse. On the flip side, social media is changing technology as well. Computer programmers are incorporating social media networking into their software programs. Business technology has become largely dependent on social media in more ways than one.

Google launches new transparency tool – Ads Transparency Center

Google has announced the launch of a brand new transparency tool, called the Ads Transparency Center, which will be a fully searchable repository of global ads that it serves from verified advertisers.

Win with InMobi: Wakefit harnesses search advertising to garner 131% growth QoQ

Healthy sleep behaviour has become more important than ever before, given the hectic lifestyles and increased screen time today. The extensive search for comfortable sleep solutions, which gained momentum during the COVID-19 period, has continued long after the pandemic abated.

An entrepreneur must demonstrate strong staying power to succeed: Gautam Chopra

Adgully has been turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series – START-UP STARS. We at Adgully wholeheartedly support the ‘Vocal for Local’ movement and have been featuring numerous local/ homegrown businesses, brands, and Apps in the country launched in the last few years.

Loco gamer Anjali Atheya on the rise and rise of female gamers

In this interview with Adgully, Bella aka Anjali Atheya, Loco streamer and female gamer, talks about the growth of female game streamers. She believes the recent years have seen a significant shift with a greater push towards inclusivity and diversity in this community.

The Top 25 Digital Disruptors India 2022: Redseer Strategy

Online shopping is the new normal. An increasing number of players are taking the omnichannel route to increase their market share and clientele beyond the brick-and-mortar trade. Redseer, a leading consultancy firm in the digital ecosystem, evaluated 1000+ companies with over 2000 brands across key consumer product categories to identify companies that made a mark in 2022 by building a strong digital presence and disrupting the space.

Nestle SA in talks to acquire India’s Capital Foods

Nestlé S.A., a Swiss multinational food and drink processing conglomerate corporation, is among the top bidders competing to obtain India’s Capital Foods Pvt.