Week at a glance: Meet India’s Women Disruptors; OTT discussions; English genre
Union Minister of Information and Broadcasting Prakash Javadekar yesterday (March 4, 2021) held an interaction with representatives of various OTT platforms, including from Netflix, Amazon Prime, Disney+ Hotstar, ALTBalaji, Jio, ZEE5, Viacom18, Shemaroo, MXPlayer, etc.
After the Government announced the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 for OTT and Digital Media last week, leading OTT players met yesterday (March 1, 2021) to deliberate on the implications of these Code of Ethics.
Adgully held the 2nd edition of its much appreciated endeavour, Women Disruptors, yesterday (March 4, 2021) on the virtual platform. The inaugural edition in 2020 was one of the last live offline industry events held last year before the global pandemic confined us to our homes and a nationwide lockdown was imposed to check the spread of COVID-19.
While Hindi and regional GECs thrived in the Unlockdown period, the story was different one for the English GECs, which also saw some shutdown of channels. The COVID-19 crisis and the subsequent lockdowns majorly hit the English GECs, which had already been reeling under the impact of the implementation of the TRAI mandated new tariff order (NTO). Post the NTO, consumers started choosing the channels that they “wanted to have” versus what was “just good to have”.
The captains of the healthcare industry are happy and delighted with the increased budget for the health care sector. This move will provide more access to medical care for all in the country, fuel job opportunities and finally boost the momentum of the economic growth especially in the pharma and health care sector which did not draw much attention earlier.
Google has explicated said that once third-party cookies are phased out, they will not build alternate identifiers to track individuals as they browse across the web, nor will they use them in their products.
A federal judge has approved a $ 650 m settlement of a privacy lawsuit against Facebook for allegedly using photo face tagging photo face tagging and other biometric data without permission of the users.
Anand Bhadkamkar, CEO – India, dentsu, maps the growth of digital during the pandemic era, and adds that for other mediums to reach pre-pandemic levels, it will take 18-24 months.
Continuing from where we left off last year, Adgully is once again all geared for the second edition of our flagship Women Disruptors Summit & Awards. Given the current circumstances, it will be a virtual event. The overarching goal of Women Disruptors is to encourage Women Leaders across diverse fields and turn the spotlight on them as well as honour their outstanding achievements and contributions to the industry.
Adgully spoke to Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited, who elaborated on their campaign strategy, how they have been spreading awareness about mental health and in the process also kept the brand in a prominent position in the consumer mindspace.
In conversation with Adgully, Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia, highlights how women are adept and easily adapt to changes without any panic or pressure. According to Aneja, time management is a key to peace and productivity.
Ranjit Raina, CEO, VMLY&R Commerce Encompass, lists the key trends that will dominate in the year ahead. He foresees more experiential focus on unifying digital capabilities and the physical world aimed at removing friction and eliciting emotion.
In conversation with Adgully, Bhavya Suri, Director - PR & Corporate Affairs, India & MENA, Pearson, speaks about the transformation in the PR industry over the years, creating a positive outlook among the budding professionals towards PR as a career option, the growing significance of AI and other technological enhancements for the PR industry and much more.
Rohit Jain, Managing Director, Lionsgate South Asia and Networks - Emerging Markets Asia, is bullish on the OTT industry in the year ahead, where he sees more innovative collaborative models emerge, and even brands opting to use OTT platforms as a new medium to advertise their goods.
In this interaction with Adgully, Anu Sikka, Head – Creative, Content & Research, Kids TV Network, Viacom18, highlights the challenges that working women are facing in the pandemic era, as well as how they are adapting to the changing environment.
Speaking at Spotify’s virtual event, Arjun Kolady, Head of Sales - India, Spotify, remarked, “This was a way for people to use their demand side platform to buy and run ads on Spotify. We were giving that flexibility and transparency capabilities that clients wanted. India is a very hot market for programmatic and we’re happy to say that our solutions are best in class.”
Women are a stubborn lot, affirms Anindita Sarkar, Director, Corporate Communications India, dentsu. While she is yet to learn how to draw a line between work and home, the mantra that has worked for her during the pandemic era is empathy.
In conversation with Adgully, Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji, notes how organisations have started inculcating inclusive culture, opening up the path for women to pilot leadership positions and break the glass ceiling. But at the same time, she also laments the fact that women’s participation in paid work is still considerably low compared to the male workforce.
The very inspirational opening keynote address was delivered by Radhika Gupta, MD & CEO of Edelweiss Asset Management Company. Gupta began her career at McKinsey & Company. Later, she joined AQR Capital as a hedge fund manager. In the aftermath of the 2008 financial crisis, she came to Mumbai and launched Forefront Capital, which was acquired by Edelweiss. She was selected as LinkedIn’s Top Voices of 2020 and is a writer, storyteller, TEDx and Josh Talks speaker in her spare time.
In the run-up to Women’s Day this year, Adgully has been coming up with a series of articles, feature reports, interactions and #TwitterChat episodes highlighting the achievements of our formidable women in the workforce as well as women leaders who have been successfully steering their teams and organisations through the uncharted waters in the post-pandemic world.
Netflix has announced its biggest slate of new Indian Originals in one go. Monika Shergill, Vice President, Content, Netflix India, shared a blog on the company website on ‘Netflix - Coming soon: A universe of irresistible Indian stories’. The blog details the upcoming line-up that features more variety and diversity than seen before on the OTT streaming platform – from the biggest films and series, to gripping documentaries and reality, and bold comedy formats.
Being at the forefront of advertising and media news coverage for the last decade, Adgully has launched an engaging quiz contest to reward readers who closely follow developments in A&M. Our quizmaster Rajiv Gopinath, Chief Client Officer, Starcom will share 10 topical questions every week on the latest developments in Business, Advertising and Brands.
Aaj Tak marks the 20 year milestone in signature ‘Sabse Tez Style’. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country. With over two decades of unflinching viewer trust, Aaj Tak is a household name that has never shied away from calling a spade a spade.