Week at a glance: Rewind 2022; TV News media; Revenge consumption; Fantasy sports

MX Player scored 250 mn users in India & 350 mn users globally in 2022: Nikhil Gandhi

In an exclusive conversation with Adgully, Nikhil Gandhi, Chief Operating Officer, MX Media, speaks at length about MX Player’s recently launched shows, various businesses that MX Media has forayed into, their partnerships with various brands this year, and much more.

For UBL, 2022 was year of revival due to ‘revenge consumption’ of beer: Rishi Pardal

For United Breweries Ltd, whose brand Kingfisher has become synonymous with beer in India, 2022 has been a year of revival after two years of Covid. “As the market leader, we continued to invest behind our twin strategic pillars of category penetration and premiumisation,” Rishi Pardal, MD and CEO, United Breweries, in this interview with Adgully.

Fantasy Sports in India has attracted Rs 10,000 cr in FDI so far: Joy Bhattacharjya

In this interview with Adgully, Joy Bhattacharjya, Director General, Federation of Indian Fantasy Sports, speaks at length about the potential of fantasy sports in a country like India, the challenges, as well as other issues.

The broad trend is positive, but there might be some turbulence in 2023: Arun Narayan

In conversation with Adgully, Arun Narayan, VP – Category, Marketing & Retail, Tanishq, Titan Company, speaks at length about the campaign, the year gone by and expectations from 2023.

A third of online ads are already served in ID-less environments: Dan Richardson, Yahoo

Sharing his insights on this shift in Privacy and Identity, Dan Richardson, Head of Data for APAC at Yahoo, mentions that the businesses will have to take a complementary approach that can help in balancing addressable and non-addressable environment.

Riding on F1 wave, how HCL Software is finding scale with Scuderia Ferrari

In conversation with Adgully, Dario Debarbieri, Vice President and Head of Marketing, HCL Software, shares some key insights on the partnership of HCL with Scuderia Ferrari at the F1 Grand Prix Abu Dhabi 2022.

It is so refreshing to see gender diversity at the workplace: Zaiba Sarang

In conversation with Adgully, Zaiba Sarang, Co-founder, iThink Logistics, speaks about gender diversity at the workplace, lessons learned from the pandemic period, remote or hybrid opportunities for women, and more.

Himalaya has focused on making an impactful contribution to society: Sarfraz Rumane

In conversation with Adgully, Sarfraz Rumane, GM - Marketing, Himalaya Wellness Company, shares the insight and core thought behind the #SaafHaathSekHaaiye campaign, the emphasis on promoting hand hygiene, the company’s wellness strategy, and more.

Entrepreneurship is a very lonely and long journey: Disha Singh, Zouk

In conversation with Adgully, Disha Singh, Founder and CEO of Zouk, speaks about her venture and entrepreneurial journey in promoting vegan products that are ‘Proudly Indian’, overcoming initial business challenges, and more.

REWIND 2022

Rewind 2022: A relook at TV News media’s roller-coaster ride this year

Here is a relook at the most important developments in the Indian TV News industry in the year gone by as part of Adgully’s annual Rewind 2022 series.

Rewind 2022: This has been one of Rediffusion’s finest years: Sandeep Goyal

Recapping the year 2022 for the advertising and marketing communications ecosystem, Dr Sandeep Goyal, Managing Director, Rediffusion, sheds light on how the role of digital is getting accentuated. He also shares a few insights on how brands shifted their way of marketing and focused more on brand identity and visibility this year.

Rewind 2022: This year saw a major shift in the television industry - Avinash Pandey

Recapping the year 2022 for the television industry, as well as predicting some key trends for the coming year, Avinash Pandey, CEO, ABP Network, sheds light on the various trends that dominated the television industry in 2022, which include 5G helping in faster streaming of content, usage of AI and ML to target and personalize advertisements, augmented reality being used to inculcate additional depth to the stories which were being broadcasted, and overall technology allowing the traditional news broadcasters to remain relevant in the modern world.

This year has been like a rollercoaster: Nikhil Dey, Executive Director, Adfactors PR

Recapping the year 2022, Nikhil Dey, Executive Director- Adfactors PR, shares his insightful feedback for the PR industry, and highlights some key trends and developments.

Rewind 2022: Talent was the biggest industry challenge and dominated 2022: Xavier Prabhu

Recapping the year 2022 for the PR and marketing communications ecosystem, Xavier Prabhu, Founder and Managing Director, PRHUB shares some important developments in the year gone by. He also highlights that talent continues to be a challenge and a key factor for the PR industry.

Rewind 2022: PR industry was able to bounce back with resilience this year: Radhika Mehta

Recapping the year 2022, Radhika Mehta, National Head - Operations and Growth, Ruder Finn India, talks about the PR industry’s pivot towards digital, scope of influencer marketing. She also highlights the growing importance of data and analytics and how they are crucial factors to attract clients in a hyper-competitive world, while AI and SEO will help reach target audiences.

Rewind 2022: PR industry recorded robust double-digit growth this year: Girish Huria

Recapping the year 2022, Girish Huria, EVP Growth and New Initiatives, Avian WE, shares some notable key trends and developments that dominated the PR industry during the year. He also speaks about the overall performance of Avian WE in 2022.

Rewind 2022: Evolution of overall media & communications landscape: Bhawna Sikka

Recapping the year 2022, Bhawna Sikka, Category Head – OHC, Haleon India, speaks at length about how the year been for the overall media and communications landscape, her expectations from 2023, and more.

Rewind 2022: Consumer spending grew by an average 4K bn every quarter: Rajni Daswani

Recapping the year 2022 for the marketing communications ecosystem, as well as predicting some key trends for the coming year, Rajni Daswani, Director - Digital Marketing, SoCheers, sheds light on how there is a culture and habit shift in the form of the consumers getting used to shopping online due to the pandemic and how next year will see greater emphasis on short form video storytelling. She also pointed out about the integration of AI and ML that helps in gathering insights for a larger dataset allowing the marketers to create customised campaigns.

ENTERTAINMENT

Bollywood had a transition phase this year: Karanvir Bohra

In conversation with Adgully, Karanvir bohra speaks about content consumption by audience these days, OTT platforms, Bollywood transition, south film industry talking over and more

The audience should relate to the content: Taher Shabbir

In conversation with Adgully, Taher speaks about OTT platforms, of being grateful to SCREENXX 2022, content consumption in the market, and more.

Representation of women in entertainment industry is changing, says Rashi Mal

In conversation with Adgully, Rashi speaks about evolution of Indian cinema and women-oriented movies, OTT platforms, bucket list of roles and more.

OTT has given recognition to artists, says Akanksha Puri

In conversation with Adgully, Akanksha Puri speaks about OTT platforms, opportunities for newcomers, variation in terms of roles, OTT as a blessing for industry and more.

Gullak is very special for me, says Geetanjali Kulkarni

In conversation with Adgully, Geetanjali Kulkarni speaks about SCREENXX, Adgully's initiative, collaborating with TVF, experience of working with the team of Gullak, and more.

It’s a great time to be an actor, says Apoorva Arora

In conversation with Adgully Apoorva Arora speaks about her take on OTT, Adgully's initiative Screenxx'22, double bonanza for newcomers, content experimenting, and more.

OTHERS

PepsiCo’s former Chairman, Suman Sinha passes away

Suman Sinha, also known as PM Sinha, the former chairman of PepsiCo India, passed away on Wednesday 22nd December, 2022.

Major broadcasters increase channel pricing

Major broadcasters in India have increased their channel pricing, after a gap of three years. The move follows the TRAI’s amendments reinstating the old MRP cap of Rs 19 and removing the ‘twin conditions’.

Increasing connect reach and market - Lessons from Bharat for mobile marketers

Highlighting the new developments in Mobile Marketing, Adgully hosted a discussion on the topic ‘Increasing Connect, Reach, and Market - Lessons from Bharat for Mobile Marketers’ at the 6th edition of MOBEXX Summit and Awards 2022. The session was chaired by Lloyd Mathias, Angel Investor and Brand Strategist.

Chingari’s Dr Prakash Kamaraj decodes transition from Web 2 to Web 3

Delivering a keynote address at the 6th edition of MOBEXX Summit & Awards 2022, Dr Prakash Kamaraj, Lead AI and Blockchain Architect at Chingari, shared his insights on the transition from Web 2 to Web 3.

Creating a deeper & hyperpersonalised experience for consumers on mobile

To highlight this growing phenomenon, the 6th edition of the MOBEXX Summit and Awards 2022, held a panel discussion on ‘Creating a deeper and hyperpersonalised experience for consumers in mobile’. The panel discussion was moderated by Shraddha Agarwal, Co-founder and CEO, Grapes.