Week at a glance: The IPL gameplan; Q&A GroupM’s Tushar Vyas; Offline-to-Online move

We expect spends to improve across categories over last quarter: Tushar Vyas, GroupM

Adgully spoke to Tushar Vyas, President - South Asia, GroupM, for his insights on growth projections for AdEx this year, revival of ad spends, the IPL & festive season factors, growth in Rural India and small towns and much more.

Also read:  Week at a glance: How COVID has hit print media; IPL 2020 coverage; Festive Mood

Ashish Bhasin hands over charge of AAAI President to Anupriya Acharya

Ashish Bhasin, President, Advertising Agencies Association of India (AAAI) today handed over charge of AAAI to Anupriya Acharya, Publicis Groupe’s CEO, South Asia, who was elected as the President of Advertising Agencies Association of India (AAAI) for the year 2020-21 at its Annual General Body Meeting held this week.

Paint brands move ahead with cautious optimism. Will it be a washout this festive season?

Painting one’s home also expresses a lot of emotions and joy and, therefore, most of the Indian households make it a point to ensure that the painting of the house happens before the auspicious festival season.However, this year conditions are very much removed from the usual. So, what are the challenges that the paint brands will face this festive season? What about business operations and revenue targets?

How the Offline-to-Online transition is powering retailers in COVID times

With the COVID-19 outbreak and home-quarantine regulations, it became increasingly important for brands to live up to their promise of inspiring a healthier lifestyle and ensuring the wellness of our consumers without stepping out of home. While retailers focus on keeping shelves stocked and protecting customers and workers, the go-to-market strategy has shifted much of the brands' focus to digital platforms.

Where does one draw the line between straight lift-off & elements of similarity?

Similarities in creative ideas vis-a-vis outright plagiarism – there is a huge chasm and also a thin line between the two. Where does one draw the line between a straight lift-off and elements of similarity?

"Esports' already broken the barrier of niche to mass with 350% more watch-time on OTT"

Continuing with our much appreciated #TwitterChat series, Adgully turned the focus to ‘How can Esports in India get the much needed boost?’ Stalwarts from the gaming and Esports industry discussed on wide-ranging issues concerning technology, monetisation and the way ahead for the Indian Esports industry.

Launching Bigg Boss 14 is a sign that the world is returning to normalcy: Sapangeet Rajwant

In conversation with Adgully, Sapangeet Rajwant, Head of Marketing, COLORS, Viacom18, speaks about this year’s campaign, audiences craving a sense of normalcy and how their marketing strategy leveraging this to draw eyeballs. Edited excerpts:

Subscription the only way to monetise a large audience in OTT biz: Vishnu Mohta, Hoichoi

In conversation with Adgully, Vishnu Mohta, Co-Founder of hoichoi, speaks about the platform’s local strategy with a global outlook.

This year, our online sales will contribute double of what it did last year: Dinesh Chhabra

In an exclusive conversation with Adgully, Dinesh Chhabra, CEO, Usha International, speaks in depth about their festive plan and their long-term marketing activities in the new normal.

Indian brands have been more resilient to COVID effects than global brands: Preeti Reddy

In conversation with Adgully, Preeti Reddy, CEO – South Asia, Insights Division, Kantar, speaks about the findings of the report and why recovery during a pandemic is much faster for strong brands.

We are aiming at 10 mn visits a day by the year-end: Porush Jain, Sportskeeda

In an exclusive chat with Adgully, Porush Jain, Founder & CEO, Sportskeeda, speaks about their plans for IPL, along with how they plan to build and grow Sportskeeda and their long-term strategy for sports in India and across the globe.

ShowTime

The true Bharat is only opening up to the idea of digital: Gautam Talwar, MX Player

In conversation with Adgully, Gautam Talwar, Chief Content Officer, MX Player, speaks about the digitisation of content and the growing expectations of the audiences in terms of storytelling, scale, and innovation. 

"India the only country to see an increase in demand for content in multiple languages"

In this interaction with Adgully, Sanjeev Lamba, Executive Producer, Hungama Originals, reflects on the changes in content consumption during COVID times, the growing demand for new and differentiated content on OTT, and more.

Streaming has become a very important part of living now: Arjun Mukherjee

In conversation with Adgully, Arjun Mukherjee, VP & ECD, Wunderman Thompson, speaks about the various factors that are fuelling consumption of OTT content. He also adds how the habit and behavioural patterns are going to stay changed forever and why OTT players need to not just live up to their expectations and go beyond them in these times.

OTT user base has seen a rise of nearly 96% during the pandemic: Siddharth Anand Kumar

In conversation with Adgully, Siddharth Anand Kumar, Vice President - Films & Events, Saregama India Ltd, maps the opportunities vis-a-vis consumer interest in the OTT video streaming market in India.

PR Conversation

Evolution of PR is the survival of the persistent: Ashish Jalan, Concept PR

In conversation with Adgully, Ashish Jalan, Managing Director, Concept PR, speaks about the ‘peculiar’ evolution of PR, the growing impact of social media and questions on its credibility, the new normal of interpersonal communication and more. 

Festive Mood

We see extreme potential in Tier 2 & Tier 3 markets: Vinod Kumar Gupta

In this interaction with Adgully, Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd, speaks about the shift in consumer behaviour and sentiments during and post the lockdown, digitisation becoming the key to sustenance during the pandemic, and more.

“This festive season pre-owned and refurbished goods are gaining momentum”

In conversation with Adgully, Vineet Sehgal, CMO, Quikr, talks about how pre-owned and refurbished goods are gaining momentum owing to the cost-saving benefits that they offer. He sheds light on how Quikr is creating newer formats and solutions to scale up focus on its offerings.

"Festive sales may be different from the past years, but will never be defeated in 2020"

Ashish Thakur, Business Head, Birla Ayurveda, speaks to Adgully about how consumer sentiments are picking up as the festive season draws near. He also sheds light on how his company is all geared with various initiatives – both offline and online – to make the most of the festive season in pandemic times.

Kareena Kapoor – A diva fuelling a thousand glam aspirations

She may be turning 40, but for Kareena, age is just a number, as she continues to shine in every role that she takes up – reel and real. On Bebo’s special day, we extend our best wishes to the gorgeous diva.

Pandemic causes tectonic shifts in priorities of Gen Z: Isobar-Ipsos study

“COVID19 has been unprecedented and disruptive. Long periods of lockdowns and scare have put families in a huddle and with the pandemic far from over and with far reaching implications,GenZ is showing a renewed focus on health and fitness and family ties. Like a reawakening of what matters most,” says Vivek Gupta, managing director, Ipsos India. 

IPL 2020: Full of swagger & talent, will it be RCB’s year this time?

RCB has been one of the most exciting teams in the IPL franchise and has always managed to bag the best players in the business, however, the Cup glory has eluded the RCB in 12 years of the tournament’s existence.

IPL 2020: Will the sun shine on Sunrisers Hyderabad this season

Sunrisers Hyderabad are definitely a big contender for the title this year and hence have also attracted alot of sponsor attention. Their long list of official sponsors includes JK Lakshmi Cement as Title Sponsors and also the likes of Jio, TCL, Nerolac, Dream 11 and Colgate.

Great storytelling = larger mindshare = higher brand equity

Whether it’s Colonel Harland Sanders’ story on how he ended up founding KFC or how iconic Italian luxury fashion brand Versace got its name – there is a story behind every brand. And it’s these stories that make these brands admirable, humane and iconic, writes PialiDasgupta, SVP Marketing, Columbia Pacific Communities.

Manjit Sachdev appointed as Head - Content for Voot & Voot Select

Strengthening its creative team and focus on building an  immersive and inclusive content strategy, Viacom18 has announced the appointment of ManjitSachdev as  Head -  Content  for its leading Video on Demand brands Voot & Voot Select.

BARC Wk 37: Top 5 Hindi News channels see decline in gross viewership

Week 37 (Saturday, 12th September 2020 To Friday, 18th September 2020) saw all the Top 5 Hindi News channels register decline in their gross viewership, as per BARC data (HSM (U+R) : NCCS All : 2+ Individuals).