Week at glance: DIGIXX 2023; IPL data wars; IT Rules amendment; Social Commerce

Xapads Media, UltraTech, White Rivers Media shine at DIGIXX Awards 2023

Winners of the 7th edition of the DIGIXX Awards 2023 were announced amid loud cheers at a glittering ceremony at The Westin, Gurugram last evening (April 12). Over these seven years, DIGIXX Awards have been recognising excellence in Digital marketing and advertising.

31 crore people watched live broadcast of first 10 matches of IPL 2023: Sanjog Gupta

In an exclusive interaction with Adgully, Sanjog Gupta, Head - Sports, Disney Star, candidly speaks about the intense comparison between linear TV and digital for eyeballs in the 16th season of IPL, he sets the record straight on the TV numbers for IPL around three key data points – viewership, total watch time and TV concurrency.

IPL 2023: Record number of advertisers & sponsors join JioCinema in first week

JioCinema, the official digital streaming partner of TATA IPL 2023, had a stellar opening week with 23 sponsors signing up for advertising on the platform. The number of advertisers and sponsors signed up by JioCinema for TATA IPL 2023 is significantly higher than any event on digital streaming in India.

Unleashing the power of social commerce Part 1: Driving growth and success

As more and more consumers turn to social media for product recommendations, reviews, and shopping inspiration, businesses are recognising the potential of social commerce to drive sales and engage with customers in new ways. The ability to seamlessly integrate shopping into the social media experience is a game changer, and it has the potential to reshape the way we think about e-commerce.

Unleashing power of social commerce Part 2: Addressing trust & security concerns

As technology continues to evolve and consumer behaviour shifts towards online shopping, social commerce is becoming an increasingly important aspect of the e-commerce landscape. Part 2 of this report covers aspects such as the entry of e-commerce players, the challenges, the growing importance of Conversational commerce, preferences and behaviour patterns of Indian consumers, and more.

IT Rules amendment appears to be direct attempt of Govt to regulate free speech: NBDA

In a statement issued, NBDA said that the said Amendment “would result in suppression of any legitimate criticism or analysis of the Government, its policies and its actions. This will have a ‘chilling effect’ on the freedom of speech and expression granted to the Media under Article 19(1)(a) of the Constitution”.

Online gambling ban in TN: Unfortunate & disappointing -E-Gaming Federation

Tamil Nadu Governor RN Ravi on April 10, 2023, gave the go ahead to the state’s law banning online gambling as well as regulation of online games. Reacting to this development, Malay Kumar Shukla, Secretary, E-Gaming Federation, said, “The legal jurisprudence in this regard set by the Hon’ble Supreme Court of India and several High Courts, clearly stipulates that games like Poker and Rummy are games of skill. Games of skill are protected under Article 19(1)(g) and are different from gambling activities.”

Vishal Jacob on the importance of data in marketing and streamlining challenges

Vishal Jacob, Chief Digital & Transformation Officer, Wavemaker, delivered a keynote address on 'Making Marketing Agile and Adaptive through Cloud,' highlighting the challenges faced by marketers in collecting and streamlining data to draw meaningful insights. Jacob emphasized the importance of infrastructure and culture in data-driven organisations and the role of cloud technology in overcoming scalability issues.

Mediasmart’s Nikhil Kumar & Noelia Amoedo on gains from programmatic DOOH advertising

In conversation with Adgully, Nikhil Kumar, Vice President, India & SEA, mediasmart, Affle, and Noelia Amoedo, CEO, mediasmart, Affle, talk about the integration of Mobile, CTV, and DOOH campaigns, challenges faced while planning for DOOH, and much more.

There’s growing reliance on data-driven strategies & analytics in PR today: Jaideep Shergill

In this interaction with Adgully, Jaideep Shergill, Founding Partner, Pitchfork Partners Strategic Consulting LLP, speaks at length about some prominent changes in the PR  industry in the last few years, challenges that communications professionals face while dealing with adverse situations, managing and mitigating negative publicity in the era of social media, and more.

Middle India and smaller towns to drive growth of FMCG sector in 2023: Poulomi Roy

In conversation with Adgully, Poulomi Roy, CMO, RSH Global, speaks about the key digital marketing trends in 2023, further expansion of opportunities in e-commerce channels, strong growth expected from the FMCG sector, her company’s focus on ‘Hello Sun’ range of sunscreen category and face washes in the year ahead, and more.

54 mn women globally left the workforce in 1st year of the pandemic: Appurva Hooda Bhoker

In conversation with Adgully, Appurva Hooda Bhoker, Business and Expansion Head, Dot Media, speaks about how the pandemic changed the very fabric of our work, women leaders being back in the ‘boys club’, how she thrives in chaos, and more.

The creator economy will grow at a 25% CAGR: Piali Dasgupta

In conversation with Adgully, Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, speaks about the use of AI and ML to automate Marketing processes, how to engage the millennial and Gen-Z audience, building world-class senior living communities in India, and more.

Traditional industries still grappling with lower female representation: Jigyasa Kishore

In conversation with Adgully, Jigyasa Kishore, Vice President, TAAS and Marketing, Moglix, stresses on leadership being a gender-agnostic concept, the belief in work-life continuum than work-life balance, and more.

In 2023, brands will become more conscious of their marketing kitty: Prateek Malpani

In conversation with Adgully, Prateek Malpani, Head of Brand,Wakefit.co , speaks generative AI and AI-powered marketing becoming a daily part of the new age marketers’ life in 2023, focus on Omnichannel strategy and localised marketing, and more.

“Digital innovation is at the cusp of becoming obsolete or redefining its usefulness”

In this interview with Adgully, Sanjay Sehgal, Chairman & CEO, MSys Technologies, a global technology services company that specializes in storage, cloud computing, big data analytics, and DevOps, shares his insights on the current tech landscape, the emergence of Chat GPT, the future of digital publishing, and the Indian tech industry's role in a global economy.

The Outdoor medium is to watch out for this year: Siddhartha Singh

In conversation with Adgully, Siddhartha Singh, Managing Partner & COO, Infectious Advertising, speaks about the growing spends on Digital by brands, rise of the Outdoor medium this year, focussing on optimising the digital world for the brands, and more.