80% Indian women still wear ill-fitted BRA's?

 Swiss lingerie brand, Triumph draws participation of women in #BraFitChallenge, to help discover their right fit bra. The activation follows the launch of, #ItsPersonal campaign, where women can embrace their personal journeys and make their individual lingerie choices. The month-long activity kicks in today, in stores, across shopping malls in, Mumbai, Pune, Delhi, Bangalore, Kolkata, Chennai and Hyderabad. The brand known for being dynamic and adaptable urges women to discover the right fit for their body.

 Bhavin Devpuria, Marketing Head Triumph- India & Sri Lanka adds, “This season, the collection is all about everyday comfort, inspired by the flexibility to be ‘you’. #ItsPersonal campaign, is about having real conversations with women and understand them better. As an industry expert, we feel every individual is different and it’s important for everyone to feel comfortable in their own skin, as we make lingerie for every woman. We hope to see encouraging response to, #BraFitChallenge, as it is for women who want to feel inspired, live freely on their own terms.”

 With more than 130 years of creativity, innovation and dedication, Triumph has connected with  over 4 million customers in India, in 22+ years.  A brand that strives for perfection in inner wear, highlights the importance of proper fitted bras that can help women feel more confident, reduce premature breast sagging, reduce the deep creases and bulges around the chest, and prevent issues in the future. 

 This is on the back of the truth that majority of women are wearing the wrong bra size, which can lead to a variety of problems. Common factors that could affect the measurements of your bra include - tapering of your shoulders, how broad your shoulders are, and the circumference and firmness of your breasts.  As part of the experience therefore, beauty and lifestyle influencers have been engaged to qualify appropriate styles and designs, given individual body types and altering size. 

  Based on an in-store quiz format, Triumph calls upon women of different age groups to take the challenge, guess their correct bra size. Participants will be guided by fit experts at the store to measure and identify the correct fit, but also discuss their problems related to ill-fitting bras. Winners will be gratified with exciting goodies.