Welspun Living SPACES partnered with Neha Dhupia & Angad Bedi

This Valentine's Day, Spaces, the leading brand for bed and bath linen products, is putting a spotlight on the often-overlooked foundation of a happy relationship: quality sleep. Partnering with celebrity couple Neha Dhupia and Angad Bedi, the brand launches a playful campaign highlighting how different sleep preferences can disrupt couples' sleep and how SPACES's innovative, customizable mattresses offer the perfect solution. 

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“You know you're in trouble when tossing and turning becomes the new relationship dance move“says Manjari, CEO, Domestic Business, Welspun Living Limited. “ With SPACES customizable mattress, we offer a revolutionary approach to personalized comfort. Our innovative design allows each partner to adjust their side of the mattress according to their unique preferences, ensuring a customized sleep experience tailored to individual needs. 

Our new ad campaign not only entertains but also resonates with couples who can relate to the scenarios depicted. By injecting humor into the narrative, we aim to engage our audience while highlighting the importance of addressing sleep disruptions in a lighthearted manner. 

At SPACES, we are committed to enhancing the sleep quality of our customers, and our customizable mattress stands as a testament to this dedication. ”. 

The campaign taps into this insight with a relatable and humorous video featuring Neha Dhupia and Angad Bedi. The couple playfully shares their contrasting sleep preferences: Neha favoring a soft, plush mattress, while Angad prefers a firmer one. This lighthearted banter highlights the common challenge couples face with mismatched mattress preferences, often leading to one partner sacrificing their sleep for the other. 

Yash Kulshresth, CCO at ^atom network adds,  

"Good sleep breaks bed. Bad sleep breaks relationship.  

As we are getting more fair in relationships, the importance of good sleep on both sides of a mattress is often ignored. We wanted to keep the campaign real and raw for people to relate. Neha and Angad are loved on social media, the reactions on their videos are hilarious and it's great to see people suggesting different solutions to them. We're building a thoughtful brand and this is another campaign that cements our approach."  

Spaces' innovative customizable mattresses offer a perfect solution to this dilemma. The mattresses feature a unique dual-comfort technology, allowing couples to personalize each side's firmness to their preferences. This ensures both partners get the support and comfort they need for a restful sleep, fostering a happier and healthier relationship. 

The campaign encourages couples to prioritize their sleep and explore the benefits of Spaces' customizable mattresses. With the hashtag #MakeSpaceForNoComprises, the brand aims to spark conversations about the importance of sleep in relationships and showcase how its innovative products can help couples achieve sleep harmony