Welspun's Independence Day film bags DIGIXX awards

The independence day film released by Welspun Group has won honours at the recently concluded DIGIXX Summit and Awards, organised by Adgully. 

The digital film reinforces the idea of patriotism. Launched on the occasion of India's 75th Independence Day, this film was created to honour and acknowledge the emotions of every Indian towards the identity of the country.
Through this campaign, Welspun aimed to evoke love for the Tiranga, which was narrated in the form of a poem in the film alongside the powerful visuals powered by an AI engine. The poem ‘Jazbon ke iss desh mein” ” captured the intense emotion of love that every Indian associates with the Tiranga, further inculcating the feelings of pride and devotion.

On winning the Best Use of Video and Moment Marketing awards at the Digixx Summit Awards 2023, Khyati Shah, Vice President, Corporate Communications at Welspun Group, acknowledged the film's ability to connect with audiences and convey emotions of patriotism and national pride. She also reiterated Welspun's commitment to creating impactful content for a better future.
Expressed her delight at the recognition of their Independence Day film, Shah said: "At Welspun we wanted to give an ode to our 75th year of Independence in a way that demonstrates today’s tech agile India and hence along with our partner agency 'Atom' we decided to use AI to create a visual montage demonstrating our pride."