Welspun Groupâ€™s new corporate campaign - â€˜Many Reasons to Smileâ€™
Welspun Group has launched its new corporate ad film, Many Reasons To Smile. Being popularly known among consumers for its home textile products like towels and bed sheets, Welspun is a leading conglomerate with a presence across diverse sectors, namely line pipes, warehousing, infrastructure, and flooring. The motivation behind the corporate campaign was to build salience and equity for Welspun as a group company and spur recognition for its various other lauded businesses.
The newly-released brand film brings alive the familiarity of Welspun in the daily lives of consumers, while highlighting the stories that make the brand warm, familiar and human. As Welspun works towards a happier planet, the film recognizes the idea of giving ‘many reasons to smile’ to its various stakeholders, consumers and the communities whose lives they impact positively.
“The ‘Many Reasons to Smile’ campaign highlights the fact that we are guided by a strong consumer focus in everything we do, and we are growing with the communities we serve and operate in. The film embodies the joy of putting one's trust in a company that has made its presence felt in more ways than one,” said Dipali Goenka, CEO & Jt. MD, Welspun India Ltd. “We are telling a powerful story of who we are, what we offer and how we are championing our purpose. We are guided by our values to positively impact the stakeholders through innovation, technology, inclusive and sustainable growth," she added.
Conceptualized and executed by Ogilvy India, the digital film showcases how Welspun Group has been creating value for India's families and communities. Made in a montage style set against an original background score, universal images of happiness are creatively used in a free-flowing narrative: children playing with water; an old couple caught in the rain having their hair dried by their grandchildren with towels; a mother and daughter building a tent out of bed sheets, a warehouse professional wearing a satisfied smile while going about his job, a father and son enjoying playtime on the floor of their home. This simply highlights how Welspun Group has given these individuals many reasons to smile.
Commenting on this campaign, Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy India, said, “Making this ad was an interesting exercise. It was about touching people’s hearts while sharing the story of Welspun touching their lives in so many ways. I enjoyed being a part of the team in its creation. Welspun has great stories of sustainability and I look forward to sharing those in the coming days.”