Why financial institutions need to look at Netflix-style banking: CleverTap

CleverTap, a leading customer engagement and retention platform has launched an insightful report, titled ‘Rethink FinTech Playbook: Clever Engagement Tactics In The Age Of Pandemic Banking’. A first-of-its-kind, comprehensive resource, Rethink Fintech Playbook draws from a year-long research and exclusive interviews with 15+ C-level executives and marketers across the globe to deliver guidance on developing frameworks in the fintech sector, in order to effectively deal with the digital surge for personalised journeys. The qualitative report provides in-depth insights on translating data around customer context and behaviour effectively and crafting high-impact campaigns and strategies that consumers accept and appreciate.

The knowledge resource has been authored by Sunil Thomas, CEO and Co-founder, CleverTap, in close collaboration with Peggy Anne Salz, a top-30 mobile marketing influencer and veteran Forbes writer. The research also includes marketing counsel and insights from leading Indian fintech companies like Edelweiss Group, Dhani Housing Finance, Federal Bank, PayU India and Khatabook.

Commenting on the launch of the report, Sunil Thomas, CEO and Co-Founder, CleverTap, said, “The need of the hour is for financial institutions to deliver personalised experience, which can be termed as Netflix-style banking. ‘The Rethink Fintech Playbook’ is a companion resource as one evolves clever strategies to engage and retain customers. This curated collection of checklists and best practices from leading industry practitioners provides marketing and messaging at pivotal moments across multiple journeys that generate benefit for one’s customers and revenues for the fintech company.”

In a nutshell, Rethink Fintech Playbook helps marketers to transcend product-centric selling to present more holistic and individualised value propositions aligned with evolving customer needs and how to infuse marketing with humanity and maximise customer lifetime value.

Access the complete report here: https://bit.ly/3sGRmtf


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