Why Shahrukh Khan remains the Baadshah of brands

Birthday boy Shahrukh Khan is so huge today that he is a brand on to himself. And it comes as no surprise that Bollywood’s Baadshah is a favourite of brands as well. From LML, Pepsi, Nokia, Hyundai, to Dish TV, D’decor, Lux, TAG Heuer, Byju’s – there’s hardly any category of brands that SRK has not endorsed.

It’s been a while since we saw SRK on the big screen – his last outing, ‘Zero’ in 2018, failed at the Box Office. But we are seeing him on the small screen, cheering for his team – Kolkata Knight Riders – at the ongoing IPL 2020 tournament in the UAE.

Delhi boy Shahrukh first caught the eye on DD serials such as ‘Fauji’, ‘Circus’ and ‘Doosra Keval’ in the late 1980s. He burst into the Bollywod scene with ‘Deewana’ for which he won the Filmfare Award for Best Male Debut in the year 1992. From playing the villain in films like ‘Darr’, ‘Baazigar’ and’Anjaam’, SRK turned into the quintessential Bollywood lover boy in hit after hit, including the mega blockbuster, ‘Dilwale Dulhania Le Jaayenge’, which recently completed 25 years. But the king of romance has tried his hand at other genres as well, with films like ‘Swades’, ‘Chak De India’, ‘Raees’, “Hey Ram’, ‘Asoka’, ‘Don’, ‘Fan’, and ‘My Name is Khan’.

Shahrukh Khan is also the co-owner of motion picture production company Red Chillies Entertainment, along with wife Gauri Khan.

On his special day, we wish Shahrukh Khan a very happy birthday.BjFR

Brand SRK

Shahrukh Khan has been a face of numerous brands over the years. Although SRK has long been associated with many established brands like Lux and Vanesa, in recent times he has endorsed brands like BigBasket and BYJU’S to promote his image as a tech-driven celebrity. As per Duff & Phelps ‘Celebrity Brand Valuation Study 2019’, Shahrukh Khan’s Brand value stood at $66.1 million and he was ranked fifth in the overall rankings.

Byju’s

Hyundai

D’décor

Big Basket

Frooti

Pepsi

ONN commercial

Royal Stag

Santro Xing

Sunfeast

Airtel

Social Media Presence

Shahrukh Khan is very active on social media, frequently engaging with his followers and posting images of himself and his family. According to the Duff & Phelps report, SRK saw a 27.3 per cent growth CAGR in his social media (Facebook, Twitter and Instagram) following from 2017 to 2019. He has 22.9 million followers on Instagram and 41.2 million followers on Twitter. To understand the overview data of ShaRukh Khan we used data by Qoruz, an end-to-end influencer marketing platform with a database of over 300k influencers. 

Overview

Twitter Overview

Twitter Audience

Twitter Brand Collaboration

Facebook Brand Collaboration