Win every training run with the all-new Adizero SL

After helping the world’s best runners smash seven World Records in the past two years, the adidas ADIZERO franchise has undoubtedly proven its dominance. And now, adidas is leveraging some of the ground-breaking technology behind the records to launch the new ADIZERO SL. Designed to help runners propel their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe, within an affordable price range.

WIN EVERY TRAINING RUN
Made for runners, by runners, the ADIZERO SL is the perfect running shoe for smashing PBs – whether in training or on race day itself. It features: 

  • LIGHTSTRIKE PRO DROP-IN AT THE FOREFOOT: Lightstrike Pro foam, also used in the record-breaking Adios Pro models, is strategically inserted in the forefoot area, designed to propel runners onto their next step.
  • LIGHTSTRIKE EVA MIDSOLE FRAME: The lightweight Lightstrike EVA midsole frame provides maximum cushion and protection to the midsole construction, allowing runners to focus on their next stride.
  • ENGINEERED MESH UPPER AND PADDED TONGUE: An engineered mesh upper and padded tongue means runners can feel locked-in during high-speed runs, whilst at the same time, feel maximum comfort.

Simon Lockett, Global Category Directory Running Footwear at adidas, commented: “The launch of the ADIZERO SL represents our continued commitment to our running community as we offer them a great daily trainer. We’re excited to help runners go faster than ever before as they take advantage of a shoe that includes some of the industry-first technology that has helped the likes of Peres Jepchirchir smash a World Record.”

Peres Jepchirchir, reigning Olympic Champion and three-time World Record holder, commented: “During the winter months, in the lead up to big races in spring and championships in summer, that’s when you have to put in the hardest work in training. Having the right shoes on my feet allows me to maximize my training when it counts the most. Whenever I put on my ADIZERO SLs, I feel equipped to run fast.”

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment