Women gamers are outplaying men in India: Gamesbond study

The rise of women gamers in India seems uninterrupted. According to a study released by Gamesbond, the premium games platform from Mauj Mobile, women gamers are more inclined towards strategy, casual and puzzle solving games. Many are aggressively into competitive level tactics and use multiple platforms like PC, laptops, gaming consoles and even gaming parlours, apart from playing with their mobile phones.

 Some interesting facts on women gamers in India include:

• 50 per cent of the women displayed multi-platform gaming behaviour
• 59 per cent of the women gamers are in the age group of 30 and above, and surprisingly 46 per cent were homemakers
• Only 24 per cent of male gamers were above 30 and almost 50 per cent of them were students
• 98 per cent of women gamers said they play mobile games at home, while 25 per cent said they played while commuting.

 Women gamers in India demonstrate a distinctly divergent demographic trend from the male gamers. This divergent demographic trend has implications on various parameters of women gamers like the games they play, the session times for which they play and where they typically play mobile games.

 63 per cent of the women gamers play games every day and 98 per cent of them play games at home. 98 per cent of women gamers said they play mobile games at home, while 25 per cent said they played while commuting.

 The biggest reason for women to quit playing a game is when they are stuck at a level for too long – 38 per cent women quit playing a game when they get stuck for too long; while for 54 per cent of the men the biggest reason is when they have crossed all levels in the game.

 Degradation in phone performance is the single biggest reason that leads them to delete a game for both men and women.

 The Indian gaming ecosystem offers a sizable and distinctly unique opportunity for game developers. Game developers looking to make successful games in the Indian context need to understand and be conscious about the nuances of the Indian gaming consumer, their limitations with regards to the devices they have, their wallet sizes, etc., and create a tailor made gaming experience around the Indian gamer.