Women leading online search trends in Bollywood, sports & politics

The era of women empowerment in India has reached its epitome with women ruling real world and internet alike. The ‘Women’s Day’ study conducted by SEMrush, the online visibility management, and content marketing SaaS platform, for International Women’s Day, analyzed the online search trends from 2017 to 2019 for most searched women in the spheres of Bollywood, Sports, and Politics. The study revealed Deepika Padukone, the Bollywood superstar, as the most searched Indian women with an average monthly search volume of 1189800 from January 2017 to January 2019, followed by Bollywood stars Priyanka Chopra and Alia Bhatt.

The study also highlighted Sania Mirza as the most searched Indian women sportsperson with an average monthly search volume of 198640 and Sonia Gandhi as the most search women politician with an average monthly search volume of 103720. The list of top 30 most searched women in India also includes famous Indian women personalities like Sonia Gandhi, Sushma Swaraj, Nirmala Sitharaman, Mayawati, PV Sindhu, Saina Nehwal, Geeta Phogat, Katrina Kaif, Kareena Kapoor and others.

The ‘Women’s Day’ Study by SEMrush also established ‘What is feminism?’ as the most searched question related to feminism with an average monthly search volume of 116K from January 2017 to January 2019. With the increasing trends of ‘Diversity and Inclusion’ across the industry, Indian women have also strengthened their position in society.

Commenting on the ‘Women’s Day Study’, Mr. Fernando Angulo, Head of International Partnership, SEMrush said, “India has become a leading nation in terms of women empowerment and Indian women have shown their strength and excellence in all fields, especially in the field of entertainment, sports, and politics. Deepika Padukone, the superstar of Indian Silver Screen, has established herself in Hollywood as well, strengthening the position of Indian women on the global level. Indian sportspersons like Sania Mirza, Saina Nehwal, PV Sindhu, and Geeta Phogat are making the nation proud by winning global sports competitions. Also, Indian politicians and policymakers like Sonia Gandhi and Sushma Swaraj have become geo-political personalities over the recent years.”

Mr. Angulo further added, “We congratulate Indian women on this women’s day for leading the online search trends. India, the world’s second largest populated nation, with nearly half women population comprises of vast talent. Like ‘Women personalities’ and ‘Feminism’ have ruled the online searches, we wish Indian women to mark many such more milestones and make India a proud nation.”


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