WOW Skin Science calls for a Toxin-FreeHoli with its new campaign

Leading D2C personal care brand, WOW Skin Science has launched a unique social media campaign, aimed at promoting a toxin-free Holi. The campaign titled, ‘Unholi ko Holi kar de’ personifies harmful chemicals found in personal care products in a fun way, while leading to a larger message of celebrating a safe and natural Holi.

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The campaign aims to create a change in the way we celebrate this festival by encouraging the viewer to make choices that will reduce the toxins in our life. As part of the campaign narrative, we follow the journey of the ‘Unholi Gang’ through a series of 5 videos on WOW Skin Science’s social media handles. Toxins as Toxy Singh, Parabens as Para Beenu, Sulphates as Sulphuraj and Silicones as Silly Kone. The humorous approach taken in each video highlights the toxicity caused by each gang member, making the cause relatable to audiences.

Talking about the initiative Vanda Ferrao, Chief Marketing Officer, WOW Skin Science says: “WOW Skin Science is a pioneer of all things natural. Our campaigns just like our product offerings come with a strong narrative underlining our brand ethos of safe and toxin-free products. The latest Holi campaign couldn't have said it any better. With humour as a genre to convey our message, we want to nudge our consumers to celebrate a toxin-free Holi.”