Wunderman Thompson Kolkata wins creative mandate for Alcove Realty
Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata. A well-known name in the real estate industry, Alcove Realty is a name behind some of the finest residential projects in the city and beyond.
Alcove has redefined ‘affordable luxury’ in the home segment with Alcove New Kolkata in Serampore. Flora Fountain is yet another project of the company. With 56,000 sq ft of facilities, 34,530 sq ft of garden scape and 26,862 sq ft of water scape, the G+24 Twin Tower project is a head turner in the city, situated in Topsia.
On awarding the business to Wunderman Thompson Kolkata, Aakriti Shroff, Director - Branding and Communication, Alcove Realty, said, “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Wunderman Thompson came across as the best fit in the city.”
On winning the account, Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson Kolkata, said, “Alcove Realty is one of the leading players in the country with several unique and exciting projects. We are looking forward to partnering them and creating some good work that these projects truly deserve.”
Arjun Mukherjee, VP and ECD, Wunderman Thompson, Kolkata, added here, “Every new assignment is an opportunity to exercise our creative cells. I am happy that our ideas have found a new home with Alcove Realty.”