Yatra.com launches "Dus ka Dum' offer

Yatra.com has introduced "Dus ka Dum', an offer which will set the travel industry ablaze. With 'Dus Ka Dum', a customer buying one International ticket will receive ten domestic air tickets free of cost. The offer is valid till August 31, 2010 and can be availed through Yatra.com, the Yatra-on-the-go mobile applications and the Yatra.com Holiday Lounges spread across the country.

Pratik Mazumder, Head, Marketing and Strategic Alliance, said, "Yatra.com has always been the pioneer in introducing industry's first. Be it compensation for flight delays and baggage loss, cash on delivery for holiday packages or offering free visa assistance right from getting the documents ready to going for the actual visa interview, Yatra has grabbed a greater mindshare in all its product categories. Our new offer Dus Ka Dum is an extension to Yatra's personality, which strives to lead in product innovation and grab 50% market share."