Yatra.com launches its digital campaign #ReasonToTravel
Pre-COVID times talked about how travel was no longer a luxury as it had become an integral part of people's lives. However, due to this pandemic, travel came to a standstill as skies had shut and the fear of the unknown was prevalent amongst consumer minds. With the world slowly retuning back to normal, the campaign aims to promote the idea that the skies are open again, it is time to take a break from our daily routine, or to catch up with friends and family you’ve been missing, or to celebrate an occasion. Individuals are travelling not only for essential purposes but also to celebrate special occasions or for short getaways.
Commenting on this new campaign, Shweta Singhal, Head of Marketing & New Business Initiatives, Yatra.com, "Over the last couple of years, we have seen that the pace of urban life drove Indians to take frequent, short vacations to break the monotony of their daily lives. However, due to the COVID - 19 pandemic, individuals were unable to travel. The campaign #ReasonToTravel spreads the message that it is time to travel again and aims to re-kindle the desire to be on the move.”
As a prelude to this digital campaign, company is running contests on their social media platforms asking individuals to share their own #ReasonToTravel and win gift vouchers. The brand film has been launched today on the social media channels. It has been conceptualized by Indian Story Tellers .