Yatra's #BindaasBookKar campaign offers limitless travel bliss

Dreaming about your next vacation, but worried about exceeding the budget? Leveraging the sentiment of high optimism for travel amongst the consumers, Yatra Online Limited, India’s largest corporate travel services provider and one of the leading online travel companies in India have launched their latest ad campaign #BindaasBookKar. Through the campaign, Yatra.com encourages consumers to book their travel plans without hesitation and worry with attractive week-long offers.

In an era where wanderlust fuels our collective imagination, #BindaasBookKar emerges as a vibrant anthem, urging travel enthusiasts to make their travel bookings with confidence and ease. Yatra.com’s latest campaign has been conceptualized as a series of quirky and relatable short ad films released on digital platforms, unlocking a world of possibilities with spontaneity and convenience with the best offers.

The first ad highlights Yatra’s wide range of offers on flights, hotels, holiday packages & bus; that are available 7-days-a-week offering up to 45% OFF* across banks & cards. Imagine reconnecting with old friends on a whim, thanks to Yatra's unbeatable deals. Whether it's a last-minute reunion or a long-awaited getaway, Yatra ensures your travel plans come true, your way. So why wait? Dive into adventure, cherish moments, and save big every day with Yatra.

The second ad film showcases a young couple brainstorming their next adventure. Be it scuba diving in Lakshadweep or hiking in the mountains, with Yatra’s Book Now, Pay Later feature, they can go beyond their travel dreams and make it happen in real time. Consumers can book accommodation well in advance by paying just Rs 1 at the time of booking, with the flexibility to secure their travel plans and pay rest of the amount two days prior to the check-in date.

In the third ad, the wife expresses her desire to visit her mother on a whim, and thanks to Yatra's No Cost EMI feature, her husband can make it happen without breaking the bank. Whether it's a spontaneous weekend getaway or a meticulously planned vacation, Yatra’s #BindaasBookKar offers are here to ensure your travel dreams come true.

Dhruv Shringi, CEO & Whole-Time Director, Yatra Online Limited commented, “We at Yatra.com believe in empowering travellers to embrace the spirit of exploration with confidence. The objective of this campaign is to encourage consumers to go ahead and book their travels without holding back. At the same time, presenting Yatra as a one-stop travel solution provider in crafting seamless and exhilarating travel experiences. #BindaasBookKar is an invitation to every traveller to let go, embrace the unknown, and make memories that resonate with the beat of their adventurous hearts.”

Gaurav Arora, Co - Founder Social Panga commented, “Being the creative partner, we first strategically picked insights and moments that lead to instant bookings and travel plans. Our objective was to establish how these impromptu booking doesn't have to cause any worry, rather assure the consumers that they can book seamlessly on Yatra! Through witty storytelling we introduced our key offers establishing that one can book 'bindaas' anytime without thinking about the cost and tied it back to the brand proposition of 'Bindaas Book Kar'.

Yatra provides hassle-free travel experiences to its customers, with a comprehensive suite of products and services. Yatra is committed to empowering travellers and elevating their journeys to memorable heights.