Yelp acquisition by Google

Yelp, estimated at a pre-money evaluation of USD 200 million before securing USD 31 million from ADG in funding is rumored to sell to Google at USD 500 million. 2009 revenue are targeted at USD 30 million and 2010 promises USD 50 million.

Yelp, started as a metric to gauge impact and reaction to local businesses, measures a unique monthly footfall of 25 million.

Google is in the process of starting a service akin to Yelp, instigating local businesses to put the Google brand on their shop. The Yelp acquisition will only aid in this direction.

Google is on a shopping spree- it plans to acquire LA La Acquisitions and has many such ventures in the pipeline in the months to come.