Youthbeat secures Campus Ambassador Program mandate for Urbanic

One of the leading creative and Youth Marketing agency in India –Sociowash has bagged the mandate for the Urbanic Campus Ambassador Program. Youthbeat, the youth marketing wing of the agency will oversee the program and ensure that it is in sync with the brand’s objective to create awareness and tapping into the student community. 

 

As per stats, approximately 41% of the millennial and Gen-Z shoppers use social media platforms as an influence for their shopping and about 85 % of young consumers from the ages of 18 to 34, shifted more of their spending to online shopping since the pandemic was declared. This thereby creates a huge chunk of Urbanic’s target audience in a position of advantage. Sociowash aims to use this network via Youth Marketing to showcase the fun, exciting and relatable side of the brand.

 

All activities for the program would be managed by Sociowash, which includes the selection of the student ambassadors from top universities based on skills ranging from creativity, leadership qualities to a passion for marketing and understanding of the brand.

Besides honing their skills and learning new ones, the students will receive vouchers from Urbanic, mentorship by fashion creators, and a chance to be featured on Urbanic. The responsibility of the campus ambassadors would be to create fashion content for the brand and utilize the same to increase brands’ share of voice on social media.

 

Sociowash is one of the fastest-growing creative agencies which has executed a broad spectrum of similar programs and digital campaigns. This mandate will consist of result-oriented planning, strategizing, and execution of Urbanic’s campus ambassador program and additionally will be responsible to add value to students’ learning experience by designing a better growth-driven strategy for the brand.