Youva welcomes Students Back to School with Fresh campaign

Youva, from the House of Navneet, is excited to embrace the new academic year with an innovative and fresh stationery collection accompanied by an engaging '#BackToSchool' campaign.

With the start of the new academic year, students experience a mix of emotions as they prepare to return to school. To capture this excitement and motivate students, Youva has launched an inspiring campaign titled "Nayi Class, Nayi Stationery." Collaborating with ANTS Digital, a trusted digital marketing agency, and Antastic Studios, a renowned production house, Youva has crafted a compelling film that resonates with students.

Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva shared his perspective on the campaign, stating, “Our goal is to instil enthusiasm in students as they return to school through our captivating campaign titled "Nayi Class, Nayi Stationery." In collaboration with ANTS Digital, we have crafted a compelling film. The introduction of our brand-new product range, along with the BTS campaign, aims to revive the connection with students. In this film, we wanted to show the joy we, as children, felt when we received new stationery at the beginning of a new academic year.

Speaking about the launch of the brand film, Sanjay Arora, CEO of Ants Digital, commented, "This film captures the emotions that all children feel when a new academic year is about to start, and especially when they are surprised with new stationery every year. The #BackToSchool film is a perfect way to exhibit this emotion. Youva has trusted us to create this film again, and this time we have got on board a very young and talented team of Antastic Studios to create this piece of work for our client.”

The campaign aims to depict the essence of a child's emotions when he receives a fresh set of stationery to start a new academic year. Transitioning to a new grade brings excitement and a hint of nervousness as students look forward to meeting new teachers, making new friends, and discovering new classrooms. Youva stationery is a reliable companion, easing their transition and making their journey to the next grade smoother. The campaign conveys the message that with "Nayi Class, Nayi Stationery," students are fully prepared to embrace the challenges and opportunities that come their way.

Youva understands that stationery plays a vital role in a young student's life and academic achievements. While some parents may be concerned about the rising costs of stationery and opt for cheaper alternatives, Youva has successfully struck a balance between affordability and quality. With a wide network of stationery outlets and availability on popular eCommerce platforms throughout India, Youva ensures convenient access to its high-quality stationery products.

Link to the film -