Ants Digital creates a unique film with Youva to celebrate Teachers Day
The creators of tomorrow or teachers as we may call them are individuals shaping the future of the country. ANTS Digital Pvt. Ltd., a tech-enabled marketing services company, produced and directed a film for Youva https://fb.watch/7LgedyGlbE/, the leading domestic stationery brand from the house of Navneet in order to celebrate the emotion of teachers.
With the onset of the pandemic and the adaptation to online methods of teaching, the teachers went through an unlearning and relearning process that we were not aware of. Acquiring the knowledge of working online, becoming tech-savvy was not an easy task for most. Working extra hours to check exams online, keeping up the practical work and giving virtual scoldings was a journey full of experiences. The campaign brings to light the challenges they faced, the learnings they acquired from their students, and the ordeals they had when they themselves were students.
Through a light-hearted conversation with different teachers sharing their old and current days, the campaign conveys a strong message that learning never stops, even when you are the one who teaches.
It celebrates the joy and spirit of being a teacher and wishes all the teachers of the country a Happy Teacher’s Day.
Sharing his insights on the campaign, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said, “Youva, as a brand, was conceptualised keeping the youth in mind. Our brand philosophy is creation, and this campaign is our small contribution to celebrate the creators of our country. We, through our range of products, provide the tools for learning, but the teachers impart knowledge and add value. We hope our tribute to the teachers brings to light the respect and honour we have for them, every day.”
Sanjay Arora, CEO, ANTS Digital Pvt. Ltd, said, “We created this film for our client Youva to celebrate and bring alive the emotional journey of teachers who build the future of our country. To the ones who teach a different set of students every year, but remember each one of them. To the ones who adapt to new ways of learning so that education is imparted in the best possible way. The shift from the chalk and blackboard set up to a 100% keyboard-oriented layout, was a challenging adaptation for the teachers. They inspire us to learn at every stage of our life depending on what the situation is, to never give up and grow with time. It was super fun creating this exciting campaign and we thank all the teachers across the globe for their positive spirit. ”