Yukio Nakayama to bring the Cup to ADFEST'13

ADFEST has announced that Yukio Nakayama will present a Speaker Session at this year’s festival showcasing the winners of the 6th Intercontinental Advertising Cup 2012.

On Monday 18th March, 11am, Nakayama will present: ‘THE CUP 2012: Celebrating Genius Loci’. Showcasing a selection of this year’s winners, Nakayama will explain the philosophy of THE CUP, which is one of the most innovative advertising awards shows in the world.

As Executive Creative Director, Global Solutions Center at Dentsu Inc. Tokyo, Nakayama was invited to sit on THE CUP 2012’s elite jury panel last year.

Following THE CUP 2012 Award Ceremony on 8th March 2013 in Istanbul, Turkey, the most unique and inspiring works will be shared exclusively with delegates at ADFEST 2013, which runs from 17th – 19th March in Pattaya, Thailand.

THE CUP is founded on the principle of "Genius Loci", a Latin word meaning "Spirit of the Place”: a friendly spirit safeguarding the integrity of a location's character.

2012 Winners from ADFEST (Asia & the Pacific), FIAP (Ibero America), Golden Drum (New Europe), and ADC*E (Europe) compete in this celebration of cultural diversity and uniqueness.

Nakayama will share with ADFEST delegates his insights from THE CUP on Monday 18 March, 11am.