Yuvi to decode multi-achieving Indian youth at MTV Youth Marketing Forum

Cricketer and youth icon Yuvraj Singh (or Yuvi, as he is popularly known) is all set to speak at the MTV Youth Marketing Forum (YMF) 2016 to be held in Delhi on Friday, April 29, 2016. The day-long event will bring together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.

MTV’s flagship insights event studies and dissects the world of youth.

Speaking about the youth of India, Yuvraj Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying new things. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”

“YouWeCan”

When one thinks of Yuvraj, they don’t just think of a cricketer. One thinks of a winning machine and a comeback story. One thinks of an entrepreneur and an investor, a brand – in short, a man with many achievements.

This year’s edition of the MTV Youth Marketing Forum will explore the multi-achiever gene of Youth in India, and also how Yuvraj himself dons these many hats with ease.

The cricketer will also share his personal account of how he has created ‘YouWeCan’.