Zee Media ex-CEO RK Arora launches national Hindi news channel JK 24X7 News

RK Arora, who is credited with building brands in the news broadcasting space, has joined hands with Subash Chowdhary and Tapinder Kumar (popularly known in the industry as Bhanu) to launch a new national Hindi news channel – JK 24X7 News – under the banner of JK Media Network. The network also runs a channel in regional space, ‘Gulistan News’, which caters to the viewers of Jammu & Kashmir.

 Inspired by the thought, ‘Aao Badlen Hum’ – spurring change and emboldening the voice of the changing India is the brand positioning for JK 24X7 News. Believing in fundamental principle of “You must be the change you want to see in the world”, JK 24X7 News seeks to create a differentiation in the news genre by bringing a change in itself in a positive way and cutting the morass of the market.

To achieve this, JK 24X7 News has a mix of programmes especially designed to make a positive impact in the lives of its viewers.

JK 24X7 News is available on all major cable networks and will shortly be available on all DTH platforms. The network plans to expand its bouquet of channels in different genres in the near future.

A chartered accountant by profession, Arora has over 25 years of experience. He recently stepped down as Executive Director and CEO of Zee Media Corporation. Prior to Zee Media, he had worked with various media houses, viz. News Nation, India News, News 24 and India TV.