Zee tunes in to Amagi for geo-targeting Ads

Amagi and Zee Entertainment Enterprises Ltd. (ZEEL) have partnered to bring geo-targeting on ZEEL’s Hindi GEC channel Zee TV. Geo-targeting, pioneered by Amagi allows advertisers to target their communication only to specific geographies on national TV channels. Amagi already provides geotargeting on 15+ TV channels spanning the genres of news, movies, sports, music and lifestyle. Now with Zee TV’s addition to its portfolio, Amagi has significantly enhanced its offering to advertisers.

Zee TV brings with it an enviable size of audience, making it possible for advertisers to build substantial reach in their target market. Zee TV’s programming delivers a variety of choices for all segments of the audience, including primetime drama series, television movies, theatrical films, specials and daytime dramas.

Commenting on the partnership, Ashish Sehgal, Chief Sales Officer, Zee TV said, “Zee has always led the Indian TV industry. By partnering with Amagi, we are once again making history. We are very happy to tie up with Amagi, and make available a whole new set of targeting options for advertisers. Zee TV is also looking to increase its client base through geo targeting, which will help local clients target their specific markets on a large GEC and shift monies from print to Zee TV.”

L S Krishnan, Business Head, Amagi said, “Our advertisers have always been on the lookout for targeted offering on a large GEC. We are excited to offer Zee TV- leader in GEC space, to our advertisers. With this tie-up, Amagi continues to deliver on its vision of transforming the TV advertising space.”