Zee TV launches a new fiction show 'Aap Ke Aa Jaane Se'

Vedika Mathur is a 42-year-old strong, independent single mother whose world revolves around tending to her own mother and her 15 year old daughter. Sahil Agarwal, on the other hand, is a 24-year-old fun-loving, free-spirited young man whose thirst for living it up often compromises any semblance of a focus in life or any serious career aspirations. What do they have in common? Little, perhaps, except that they were destined to fall in love. Yes, with each other. Zee TV’s next primetime offering Aap Ke Aa Jaane Se brings viewers an unconventional romance that transcends the barriers of age, life stages and background. In keeping with the channel’s brand philosophy ‘Aaj Likhenge Kal’, the show questions if people really need a license to love? Do lovers need an external approval from society to feel for one another? Should factors like cast, creed, monetary backgrounds and, in this case, age define who should love whom? Produced by Bodhi Tree Productions, Aap Ke Aa Jaane Se will premiere on 15th January 2018 and will air every Monday to Friday at 10:30 PM on Zee TV.

The show boasts of a stellar star-cast which comprises popular actors Suhasi Dhami as Vedika Mathur and Karan Jotwani as Sahil Agarwal. Set against the backdrop of Kanpur, Aap Ke Aa Jaane Se chronicles the unique journey of Vedika and Sahil, two strikingly different individuals, hailing from diverse backgrounds, who fall in love irrespective of their substantial age difference. As their contrasting universes collide, Sahil and Vedika must first tide over self-imposed restrictions and acknowledge their feelings for each other. Will the two muster the courage to admit their love? Will they stand up against taboos and prejudice as they face the eternal question - ‘Log Kya Kahenge?’ 

Deepak Rajadhyaksha, Deputy Business Head, Zee TV said, “After a year that saw consistent growth across our fiction properties, we start 2018 with Aap Ke Aa Jaane Se, an unconventional love story that questions if people really need social sanction or a stamp of approval to fall in love. Beautifully in sync with our brand philosophy Aaj Likhenge Kal, the show asks us to pause and reassess our understanding of what makes a couple ‘suitable’ or ‘appropriate’. Many of us often go through life, forming opinions about who other people ought to form romantic relationships with. This is based largely on social conditioning dictats that are governed by traditional compatibility factors like age, gender, class, caste, financial background, lifestyles and culture. If they choose to get involved with someone who doesn’t fit any of these pre-conceived parameters, we are quick to judge them. Through the story of our protagonists – a 24 year old carefree, young man Saahil in love with Vedika, a 42 year old single mother, Aap Ke Aa Jane Se endeavours to establish that love needs no licence and it is high time we stopped judging people for their choices of love interest. We hope that it resonates well with the audiences and serves as a great entertainment proposition.”

Producer Sukesh Motwani, Bodhi Tree Productions said, “Love is a powerful sentiment with the ability to transcend factors like cast, creed, financial background and at times, even age. Vedika and Sahil are two individuals, at very different points in their respective lives, with very different priorities. Their starkly contrasting worlds may initially seem like chalk and cheese. However, love doesn’t follow a rule-book and matters of the heart aren’t dictated by plain logic alone.  With Vedika and Sahil being based in Kanpur, their relationship with the considerable age gap comes with its fair share of opposition, drawing strong reactions from all quarters. The objective behind telling such a story is to stimulate viewers to look at love and life through a completely different lens. This show marks our second outing with Zee TV after Fear Files and we hope to continue to strengthen our association with the channel through this new offering.”

Actor Suhasi Dhami said, “It is great to be back on Zee TV after such a long time. Aap Ke Aa Jaane Se is a unique concept which conveys a strong message in a very simple manner. Vedika is an independent woman with  a mind of her own. As a single parent, she is consumed by the needs and demands of her teenaged daughter and her mother who lives with her. The many layers of Vedika’s personality allow me to explore my abilities and grow as a performer. Moreover, I am really excited to play this character as it is completely different from what I have essayed in the past and I hope that the audience enjoy this side of my personality.”

Actor Karan Jotwani said, “It feels great to be a part of a progressive show like Aap Ke Aa Jaane Se which questions prevalent mindsets about love. Sahil’s character is very close to my heart; he is a spontaneous, enthusiastic and expressive person who does not get affected or influenced by external pressures. He does not let the age difference between Vedika and him become a roadblock, instead he smoothly manoeuvres his way around it to give her confidence about building a future together. Moreover, I am looking forward to this exciting experience and hope that the audience will accept me in this new endeavor.”

As the story progresses, viewers will, at multiple junctures, be posed with interesting questions about love and companionship including ‘Behisaab Mohabbat Kya Samjhegi Umr Ka Hisaab?’. Will a love so intense bow down to the clinical logic of age differences? Or will braving societal stigma together empower Vedika-Sahil as a couple?  

To find out, embark on a journey of unconditional love with Zee TV’s Aap Ke Aa Jaane Se premiering on 15th January 2018, every Monday to Friday, 10:30 PM

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media