Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a leader for four consecutive weeks with an average of 327938 impressions’ 000 in HSM.

Despite the ongoing Indian Premier League (IPL), Zee TV remained unaffected and was the only channel that grew 3% during the season. It was also No. 1 in prime time with 182894 impressions in ‘000 on the back of its top shows including Kundali Bhagya, Kumkum Bhagya and Ishq Subhaan Allah. The channel was also the leader across its primetime slots from 9:00 P.M. to 11:30 P.M. on weekdays with its shows – Kumkum Bhagya, Kundali Bhagya, Ishq Subhan Allah, Aap Ke Aa Jaane Se and Jeet Gayi Toh Piya Morre and weekends 9:00 P.M. to 10:30 P.M. with DID Li’l Masters.

Commenting on the ratings, Deepak Rajadhyaksha, Deputy Business Head, Zee TV said, “The continuous success of our fiction and non-fiction offerings is truly overwhelming. Zee TV has grown by leaps and bounds on the back of interesting concepts and storylines and our success stands proof to our steadily strengthening relationship with our viewers. We are extremely thrilled to be the number one Hindi general entertainment channel and humbled by the constant support of our partners and audience.”

Source: BARC, Market: HSM Urban, Period, Week 17 to week 20’ 18; TG: 2+