ZeeQ turns one!

ZeeQ, India’s first edutainment channel completes one year of ‘Edutaining’ kids. The channel is constantly working towards bringing in the best content suited for children and has been successful in acquiring rights for few of the finest internationally acclaimed shows such as the Cbeebies, Sid the Science Kid, Dinosaur Train, Zou and the most recent Fishtronaut.

Along with bringing in a range of international shows and programs for children, ZeeQ has also created shows under its own banner, namely M.I. Four, Teenovation, Word Match, Science with BrainCafé and Weekly Wrap.

ZeeQ was created for kids in the age group of 4 – 14 and telecasting content suitable for preschoolers as well. The channel, an initiative by Zee Learn, aims at preparing children of the 21st century for their future. It showcases programs and stories that educate, inform and build life skills – all in an engaging manner. ZeeQ’s content intends to help parents and teachers in their collective efforts to facilitate emotional, social, academic and behavioral development of the child.

Zee Learn’s ethos, ‘What is Right for the Child’, permeates through ZeeQ’s content. Few initiatives taken by the channel are:

• International content telecasted on the channel is globally recognized for being children friendly
• Advertisements that lure children towards any unhealthy behavioral change are not telecasted on the channel
• Specially designed On-Ground Events aimed at creating an experience for its audience about ‘learning the fun way’, direct engagement with kids & parents and showcase edutainment through initiatives like ZeeQ on Wheels, Airport Activity etc

ZeeQ will soon launch a new produced show named ‘Engineer This’. With the launch of this show and the second season of M.I. Four, ZeeQ will have a great mix of acquired and produced shows keeping the Indian Audience in mind.