Zenith wins Hulu US media account
Zenith has won the US media account for Hulu. The account was previously held by UM and will be transferred to Zenith by early 2021.
Publicis winning the Hulu account adds towards consolidating various aspects of the Disney account worth about $3 billion under Zenith.
According to media reports, Disney was first attracted to Zenith's offering along with marketing company Epsilon Publicis acquiring $4 billion in 2019. The teams won the pitch with a public solution called Publicis Imagine.
Disney had acquired a majority stake in Hulu back in May 2019. Disney will have the full ownership of Hulu by 2024.