ZenithOptimedia India makes key senior appointment for West

ZenithOptimedia India announced today the appointment of Ajit Gurnani as Managing Partner and Branch Head, ZO West.

Commenting on the appointment, Hari Krishnan, Managing Director, ZenithOptimedia India, says “We are delighted to announce this appointment. ZenithOptimedia is making rapid progress in Mumbai especially with its expanding new-age client list such as Faaso’s, Ziffy, TImesaverz and many others yet to be announced. We needed somebody with rich experience and robust background spanning both agency and client side experience. Ajit, with his experience across markets, clients and verticals was best suited for the role. It helps us to strengthen our offer to all our businesses and prospective clients.”

Ajit on his part says, “Am excited to be part of ZenithOptimedia and really like the agency’s proposition of Live ROI and all the proprietary tools and knowledge they have built around it. I am also excited with their superior offering in Digital and Performance marketing through Performics, Resultrix and the Business Analytics offering through Ninah. I hope to embrace these at the soonest and apply it to the clients I will be handling.”  

Ajit has over 18 years of work experience in the fields of media, brand management and marketing. His media exposure has been with advertising agencies like HTA (now Mindshare / JWT), Rediffusion DY&R (TME), Mindshare and MEC on clients like Unilever, Colgate Palmolive, Aditya Birla Group (including Idea Cellular, Birla Sun Life, Ultratech etc), Mercedes Benz, Nivea, Zee TV & CarTrade. His client side exposure includes Marico Ltd as Media Manager, handling the company’s brands’ media strategy and investment as well as Head of Marketing (Beverages) for IFFCO in UAE where the role entailed demand generation, consumer and trade marketing and new product development acrosss the markets of UAE, GCC, Africa, Levant and other Middle East geographies and the ethnic Indian population in Canada and USA